Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 27, 2019

com , emails remain the third most influential source of information for B2B customers, only behind colleague recommendation & reviews from the industry experts. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. According to imaginepub.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 10, 2019

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Therefore, marketers must figure out social media & other referral channels that drive the maximum traffic on their websites.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 22, 2019

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. According to HubSpot, 80% of potential customers use search engines to find local information. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 19, 2019

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

SEPTEMBER 25, 2019

As syndication strategies focus on harnessing only a few enticing points from the pieces of content, brands benefit from including strong calls-to-action & links back to their websites for pouring out a greater treasure trove of information to audiences. Brand Lift: This helps in observing the brand citations among targeted accounts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

The value for modern businesses lies in providing real-time and actionable information to everyone in their organizations, from front-line employees all the way up to the CEO.” Nick Hajili wrote in the International Journal of Market Research: “Trust, encouraged by social media, significantly affects intention to buy.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

B2B customers now have access to endless information & this gives them ample information about an array of brands to choose a product or service from. Content clusters help in improving the authority of the website – showcasing the expertise of the website in providing valuable information on a wide range of niche-specific topics.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). They need to amass various pieces of information about the personas, before segmenting & targeting them. .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 8, 2019

Emails are used by the businesses to keep their loyal customers informed about the latest developments in the marketplace, as well as, in some specific products or services that the marketers might be interested in. We, at Valasys Media, help our B2B customers with tailored B2B services.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 28, 2019

For the attendees live events provide unique opportunities for meeting new people, for sharpening their skilling & sharing exceptional insights on social media that their followers might not have ever heard of. That’s the backbone to a really successful event.”. B2B events marketing is a central theme to B2B marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

NOVEMBER 20, 2019

B2B blog post ideas need to be both intriguing & informative & include an array of categories such as customer success stories, mention a popular post, disagree with popular opinion, a riff on the news & many more. Read more : How to Assimilate Competitive Benchmarking in Social Media.

B2B 40

B2B Branding Brand Identity ROMI 40

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce, businesses not just need to optimize their digital touch-points including social media, websites and mobile applications, but also need to have a physical presence for seamless customer experience across omnichannel. Read more on How to Build Customer Loyalty with Content Marketing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual. In the study, videos were preferred by about 63% of the marketers, as the most valuable & engaging pieces of content for social media marketing, while blogs were preferred by 60% of them.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Learn more: How to Assimilate competitive Benchmarking in Social Media. Video-based content amongst the other marketing strategies is being leveraged by brands across all social media platforms. Ambassify, Oktopost, Social Reacher, Bambu & DrumUp are amongst the top employee advocacy programs.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49