The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

The Point

OCTOBER 29, 2021

A conversation tailored to highly-motivated, late-stage prospects (“Ready to set up a meeting with one of our experts now? One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. Alright now, let’s prospect! What’s the difference? One asking to stop sending emails.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Martech

NOVEMBER 20, 2023

Harnessing behavioral triggers in email campaigns Leveraging behavioral triggers can revamp your email campaigns, turning them into personal conversations with prospects. Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Use survey responses as triggers.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Set up behavior-based triggers that notify sales teams of prospect engagement. Technical Steps.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Salesforce Marketing Cloud

JANUARY 4, 2024

For example, your ongoing emails can take advantage of when a prospect abandons a web page. When someone leaves a product page without making a purchase, filling out a form, or watching a video, you can message them with product updates, offers, or ads that are relevant to the specific item or site the prospect was interested in.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. What are they tackling? This is not ‘drip nurture,’ nor is it simply the CMS teeing up ‘if you were interested in this, you may like this.’

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Webbiquity

JUNE 14, 2022

With so much information out there, the best ideas can get lost in the shuffle. Prospects feel much more comfortable buying from a salesperson who knows what they’re doing. Develop smart questions that will get your prospect talking. Recognize any anxiety triggers you may have and find ways to calm down.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. When it comes to your TAM, you may wonder how to look beyond anecdotal information to determine the right locations, personas, and messages to focus on for expansion.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Launch Marketing

SEPTEMBER 27, 2023

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Drip campaigns ensure they receive the right information at the right time. Prospects are the same way. Frequency: Avoid over-communicating with your leads.

B2B Marketing 126

B2B Marketing Lead Ranking Lead Scoring Campaigns 126

Zoominfo

APRIL 23, 2021

Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. Typically, a company reinvests funds back into the business for growth and scalability.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing & Strategy 130

Convince & Convert

APRIL 25, 2024

increase in registrations signals a clear path forward: Users are willing to invest their time and personal information for content that promises and delivers substantial value. What’s even more important in the big picture is how we got this information. more likely to pull the trigger on a purchase within the next 12 months.

B2B 100

B2B Case Study Case Studies Content 100

Martech

DECEMBER 27, 2023

Include your full name, title, company name, and contact information. So, images and links are generally a no-go, but contact information is fine. Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Zoominfo

MAY 27, 2021

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects. Chatbots can help you engage quickly with prospects and customers.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Ranking 246

Zoominfo

SEPTEMBER 1, 2021

On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. In this image, Amy (prospect) and Leo (AE) were previously chatting on email.

Sales Qualified Leads 236

Sales Qualified Leads Lead Ranking Lead Scoring Leads 236

Zoominfo

NOVEMBER 16, 2022

Playbooks can also improve prospecting and customer upsells, identify untapped opportunities, and make each salesperson and marketer more effective. They need data-driven insights that identify the potential needs of their prospects to create effective, targeted customer outreach.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Marketing Insider Group

DECEMBER 28, 2020

There are additional tools that snapshot this information if GA seems a bit confusing. It’s where customer and prospect data live and where you track their behaviors and interactions with your brand. Once they reach a certain score, you can then trigger actions like an email campaign or a call from sales.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

AUGUST 26, 2021

Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Martech

FEBRUARY 20, 2024

At the end of the email to encourage the prospects to act before they close your message. When the prospect can easily research and learn on their own. Notice how these CTAs: Propose specific dates and times, which removes the guesswork and makes scheduling easy for the prospect. Sound less pushy.

Urgency Marketing 121

Urgency Marketing B2B Allocation CAN-SPAM 121

SalesIntel

MARCH 14, 2024

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. What’s missing from these and other interactions? Sales teams.

Zoominfo 264

Zoominfo Forecasting B2B Sales Intent Data 264

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. It’s all about timing. If they didn’t purchase, they are sent a follow-up reminder a few days later.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Webbiquity

FEBRUARY 5, 2021

Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. What is Conversion Optimization?

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

eTrigue

JANUARY 16, 2024

Clean data helps you: Identify your prospects’ intentions. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Intent data helps determine which of your prospects are in-market and which are latent.

ABM 78

ABM Account Based Marketing Data Hygiene Gartner 78

SalesIntel

APRIL 17, 2024

Engaging prospects through email marketing is essential. B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. New Product or Service Emails: Keeping subscribers informed about new features, enhancements, or changes ensures they derive maximum value from your offerings.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

APRIL 16, 2024

It’s delivering the information when the end user needs it. If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. Inspire : You’re trying to get the attention of customers and prospects when they may not be thinking about you. Real-time does not have to mean right now.

Enterprise Management 118

Enterprise Management Paid Search Agency Planning Marketing Management 118

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Consider this scenario: Your prospect is actively seeking your solution and is prepared to engage with your sales team. Intent data captures various buyer behavior signals indicative of a prospect’s interest level.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. Why is this important?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Only B2B

MAY 19, 2022

A quick check through some of these postings reveals that the advice is typically sound and relevant; yet, remembering 5+ suggestions on the go is practically impossible in our day of information overload. All of this information may assist you in reaching out to the appropriate individuals at the right time with the correct message.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

xiQ

JANUARY 30, 2023

As a result, the buyer-seller interaction has shifted with the primary focus being on confirming information already found online. As a result, the buyer-seller interaction has shifted with the primary focus being on confirming information already found online.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Set up Automation Triggers Automation triggers are specific events or actions that initiate the sending of automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . Consider triggering an automated email on the day of a webinar to remind people of the event and give them something to sip on while they attend. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164