Writing on the Web

AUGUST 13, 2014

Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. So what should you pay attention to when it comes to measuring your content marketing efforts? If you need help identifying your content marketing goals or creating content, download my free guide: Shortcuts to Content.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. But avoid the hype of sales clichés. Be best of breed.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

NOVEMBER 27, 2013

Read these blogs to see different perspectives on content marketing and how you can use them in your own content marketing goals.” ” While the author emphasizes the benefits of learning about content marketing, I’d like to go beyond that. Then try making a list of the Top 5 or 10.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

JUNE 3, 2010

Related posts: Content Marketing Institute Teaches How to Market with Content. Content Marketing: Treat Your Information Like a Product. Content Marketing: You mean give away information without a pitch? Content Marketing Blogs: We made the list!

Tips 100

Tips Content Marketing Best Practices Content 100

Writing on the Web

JUNE 8, 2010

I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research. I’m curious… what kind of blogging platform do you use? New Poll: What Do You Need to Master for 2008?

Business Blogging 100

Business Blogging Tagging Customer Surveys Online Marketing 100

Writing on the Web

JUNE 19, 2013

With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If you can stretch your budget a little, you may as well opt for paid membership for detailed information about your competitors link-building activities. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

JANUARY 29, 2014

If you use a shopping cart like KickStartCart or a list management of any kind, you (or your VA) can easily set up a page, or widget that can easily capture their information and send them a free download. About Expert Ebooks Books Content Marketing E-Books Social Media Stuff expert ebooks Online Marketing social media marketing'

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

AUGUST 1, 2012

Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure. The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. What about you?

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# Think about it.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 16, 2014

Favorite resources for online marketing I like to use. Then the footer information: How readers can contact us. Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. Required unsubscribe info.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. You’ve saved me from oblivion. At first I thought, an SEO tool? – well, that must be for programmers and geeky types. Take advantage of the sale that’s going on.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

OCTOBER 24, 2010

Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Emotional Attention + Memory = Content Marketing.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Information products. Multiple Pathways to Online Profits. High quality web site.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Designed to persuade a defined group of readers. To take one specific action.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 11, 2010

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The problem is, it’s too much.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

MARCH 24, 2011

Content marketing with videos is essential if you want to get online marketing results. And, videos have great search power for people looking for information on your keywords and topic. Is it easy? Yes and no. Like most things, you get better and faster the more you do it.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

NOVEMBER 16, 2010

This last tidbit of information is key. Although the emotional brain shares information with the thinking brain, there are 10 times more signals running from the emotional brain to the rational brain than the other way around. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

MAY 26, 2010

If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. Of the two, I’d say that social proof is certainly a leading psychological influence as to why people buy online. and Friendly Persuasion, How Blogs Work as a Content Marketing Tool.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

MARCH 14, 2011

But it does work to get the essential information across: What problem can you solve for people and what action do they need to take now? I think this particular video above works for attracting clients because of the emphasis on the problems people have creating their own content for online marketing. What do you think?

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 1, 2010

And here is the flow chart of all the steps I use for posting on my blog: Flow chart, continued: And, here are the final steps… If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. And it’s mostly free.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Customer Media Congress: Patsi’s in Dutch… Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. It should be ready as soon as I’m back home next week.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Rant: The Problem with Formatting Sales Pages. 8 Ways to Use a Wordpress Sales Page. Blog or Website: Do You Use Wordpress as a Website?

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Online Persuasion: Creating Desire. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

It’s not that easy, neither is neuroscience easily applied to content marketing. Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. But here’s some new information, which could improve your marketing messages.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Content Marketing Ideas: Rethinking Blogging. 3 Biggest Challenges for Online Content Marketing? It keeps me on my toes with reading Harvard Business Review and the best business books around.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

SEPTEMBER 20, 2010

I’ve only been writing online copy for ten years. It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Contact you for more information? The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. Sign up for a digital report?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. Here’s how it works.

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

NOVEMBER 4, 2015

You make compelling offers to your readers that they can receive from free to fee: Some information for free, immediate download, no strings. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. So offer generous information anyone can have.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Content Marketing to a Caveman’s Brain. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Blog Marketing: How Readers Find Your Business. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. How do I know? Your Business and the Web: Getting Better? Blog or Website: Do You Use WordPress as a Website?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

OCTOBER 18, 2010

Information passes to the brain through the sense organs. Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Such processing of stimuli and information is repeated over and over in the course of our lives.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Some people do, and others don’t, they just operate impulsively and intuitively. There’s no right or wrong answer here. Not everybody’s exactly like you, but some of them are.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Online Persuasion: What Do Clients Say?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JUNE 15, 2010

It is about sharing worthwhile information with others and learning from the worthwhile information they share. Tags: Attracting Clients Content Marketing Online Marketing Social Media Stuff blog marketing blog traffic business blogging content marketing with blogs social media marketing.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100