BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 79

Newsletter B2B Thought Leadership B2B Thought Leadership 79

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

The Point

OCTOBER 29, 2021

Driving Blog & Newsletter Subscriptions. Check out our recent Webinar on …”). Events like Webinars are one example. Chat can augment your marketing automation platform (MAP) by recognizing existing prospects and triggering conversations that probe for additional needs or qualifying information. Event Registrations.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

BenchmarkONE

MARCH 26, 2020

Oh, webinars. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. Those wonderful perks, however, cannot be achieved if you don’t adequately prepare and plan for your webinar. . There’s a lot to do when it comes to hosting a webinar.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). For example, a potential customer sees an ad for your product and signs up for a webinar.

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

LeadSquared

OCTOBER 6, 2013

The webinar on “Newsletter Marketing Best Practices” was a success, thanks to the support and active participation shown by the attendees. For those of you who missed it, here is a summary of the most asked questions at the “Newsletter Marketing Best Practices” webinar. Webinar FAQs. Question 1.

FAQ 52

FAQ Newsletter Webinar Metrics Practices 52

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. In short: you’re not as irresistible as you think.

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

Litmus

JULY 16, 2021

Didn’t make the live webinar? In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies. In the live webinar, we addressed two big changes that will impact marketing: Apple Mail Privacy Protection and the end of third-party cookies.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Litmus

NOVEMBER 23, 2021

Watch the webinar recording and read the Q&A below. A key part of that journey is customers asking questions or seeking out content and information about purchases they just made. We’re pulling in account balances, policy defects, and policyholder information into email templates. Missed the live conversation?

Webinar Metrics 84

Webinar Metrics Planning Privacy Protection Best Practices 84

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. Didn’t have a chance to watch the webinar live?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. There’s an AI tool for that.

Small Business Marketing 260

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 260

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. You’ll realize that it’s all the same information. People find somewhere else to get their information and maybe never come back. Audience building.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. Similarly to how Parse.ly Similarly to HW, our team at Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. If you’re in the same boat, don’t worry – we’re here to help!

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Contently

DECEMBER 3, 2019

The most common types are whitepapers, reports, and webinars. Presumably, if they are interested enough to fill out a form with their personal information, they may want to buy something from you. You have to make it explicitly clear what you’re going to do with their contact information. Webinars are a virtual event.

Top of Funnel 175

Top of Funnel Content Webinar Metrics Landing Pages 175

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

ActiveDEMAND

MARCH 20, 2020

Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars. Pre-Work prior to Webinar date being finalized.

Webinar Metrics 61

Webinar Metrics Auto Responder Work Management Marketing Management 61

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. Webinars Webinar marketing exploded during the height of the COVID pandemic when brands needed a virtual way to connect with their audiences.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Contently

DECEMBER 13, 2022

It can take time for people to take the leap and buy a product or even fill out a request for more information. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Including recently published content in a regular newsletter sent out to your audience.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 68

Webinar Metrics Work Management Landing Pages Marketing Management 68

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 82

Webinar Metrics Content Marketing Planning Content 82

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

Webinar Metrics 103

Webinar Metrics Marketing Management Tips Case Studies 103

The Point

OCTOBER 22, 2020

Also, an ongoing nurture program doesn’t mean sending a monthly newsletter and whatever Webinar invitations happen to be on the calendar. Engagement programs can also be paused at any time for more tactical batch sends (ex: Webinars, product announcements) but otherwise should run indefinitely. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Act-On

DECEMBER 19, 2023

For instance, maybe you have a webinar coming up and one of your executives is speaking. DO: Create distinct “From” addresses that give the audience more information about what you’re sending and why. Make an exception if your brand is a person’s name, e.g., Charles Schwab.

Email Marketing 189

Email Marketing Practices Deliverability Best Practices 189

SnapApp

SEPTEMBER 12, 2017

In this post, we’ll dive into some email newsletter best practices and then look at how you can tie in interactive content to drive clicks within your email marketing efforts. . Since readers are scanning the content of your email, think about using a template and copy that makes for quick, bite-sized information consumption.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Martech

FEBRUARY 19, 2024

This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. This way, stakeholders can stay informed without having the power to edit critical project elements. Resource management and time tracking: Efficient resource allocation is a must for successful project execution.

Work Management 116

Work Management Marketing Management Resource Management Allocation 116

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Webinar Metrics 98

Webinar Metrics Case Studies Case Study Tips 98

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

BOP Design

APRIL 19, 2021

There are three main categories of B2B emails, these include: Informative Emails. Newsletters. Informative B2B Emails. What do we mean by informative? Aren’t all emails informative by nature? B2B Email Marketing Newsletter. Transactional Emails (Welcome, Thank you, Confirmation).

Email Marketing 133

Email Marketing B2B Marketing Planning B2B 133

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Litmus

MAY 28, 2021

She said, “How we start the transformation informs its eventual success.”. Stay in the loop on events like this and other ridiculously smart content for marketing leaders in our Leading FWD newsletter. The post How to Future-Proof Your Marketing Org: Webinar Recording & Takeaways appeared first on Litmus.

Planning 60

Planning Webinar Metrics Lead Ranking Marketing Qualified Leads 60

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Televerde

SEPTEMBER 18, 2019

For most, we’ve experienced a spectrum of webinar quality. There are fantastic webinars, which leave us feeling ready to conquer the world. Then there are lackluster webinars, which are kind of ‘meh’ and leave much to be desired in terms of actionable takeaways. What are your webinar pet peeves?

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45