ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JULY 20, 2007

A site can now have multiple home pages depending on what search query was used to end up on your website. Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website).

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer. Another example is Typeform.

PageRank 98

PageRank Microsite Comparison SEO 98

SmartBug Media

AUGUST 31, 2020

Establish Consistency Between Your Content and Landing Page. Once this content is mapped out and added to your profile page, it’s equally important to ensure that the page where users go next on your website (i.e., the landing page) is aligned with your review site profile page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. This helps the company collect information about prospects without any sort of distraction. Objective: Enhance engagement and collect information of prospects. Impressions: Number of views on the campaign.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. This helps the company collect information about prospects without any sort of distraction. Objective: Enhance engagement and collect information of prospects. Impressions: Number of views on the campaign.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Traditionally, this email would ask recipients to click through to a landing page form where they’d submit their review. But first things first. Interactive Email Opportunities. Add to cart. Interactive Email Challenges.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Customer Experience Matrix

AUGUST 13, 2013

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

SmartBug Media

JULY 22, 2020

A landing page optimized for conversion. A thank you page. Then, pair your conversion path with an automated lead nurturing workflow that emails the downloaded content, plus additional information. You can keep it simple—for example, build a short workflow to capture prospect information on your contact forms.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Convert

JULY 28, 2021

Is it finding more information or finding more information before making a purchase? Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Give them information, offer to compare features, invite them to contact for help, etc. Is it general research or pre-buying research?

SEO 145

SEO SERP Trends Keywords 145

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

PureB2B

APRIL 2, 2017

Make sure that all your posts are directed at helping users and equipping potential clients with useful information. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Crimson Marketing

JULY 23, 2015

More information for prospects who are ready to close, but for some reason haven’t. For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. Tracking Revenue Goals with Marketing Automation.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Valasys

JULY 1, 2021

c) Landing pages. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. f) A/B Testing. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. i) Easy Replication.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

ClearVoice

MARCH 19, 2021

What is a landing page? A landing page is a standalone web page that brings attention to a clear-cut brand offering (product or service) or content offer (ebook, checklist, research, webinar, etc.) What is another name for a landing page? What is a landing page used for?

Landing Pages 52

Landing Pages Microsite Ad Exchange Opt-in 52

LeadSloth

AUGUST 11, 2009

Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. Jep: What are you tips for creating effective landing pages and/or microsites? Jep: What are you tips for creating effective landing pages and/or microsites? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

PureB2B

APRIL 2, 2017

Only ask for critical information (i.e. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. Include a link to your landing page or blog that leads them to sign up and provide their email address. Create Valuable Content.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. To understand how people search for your solutions is critical as well to understand.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. To understand how people search for your solutions is critical as well to understand.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

SnapApp

MAY 24, 2016

This data also allows the right follow-up information to be sent to the right people at the right time. Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales. Content results : 52% click rate on landing page.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

SnapApp

NOVEMBER 14, 2011

Landing Page. Generally a sales and marketing term, a landing page refers to the content that a user sees after clicking an advertisement. In contrast to blog posts or substantive articles, landing page information is concise and designed for a quick-read. Microsite. Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

NuSpark Consulting

MARCH 9, 2013

If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Referral Pages.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

Vidyard

OCTOBER 9, 2014

How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? Who does it have to engage and inform? How Does ABM Apply to You?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

NuSpark Consulting

DECEMBER 5, 2011

By optimizing website and landing page traffic; conversion lifts will increase. Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. J- Jump Page. B- Buyer Personas. C- Conversion Architecture. H- Headline. P- Paid Search.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Optinmonster

DECEMBER 23, 2020

Want to create high-converting landing pages for your WordPress website? Creating a landing page can feel overwhelming for beginners. Yet, with the right landing page plugin for WordPress, you can say goodbye to overwhelm and hello to an easy way to grow your business. Custom 404 pages.

Landing Pages 77

Landing Pages Domain Work Management Template 77

NuSpark Consulting

JULY 17, 2010

By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers. Where email programs have nice email design modules, MA systems also include unique landing page creation modules.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Content Standard

JULY 19, 2016

By using traditional collateral to push one funnel while digital material pushes another, brands can end up accidentally creating artificial audience segments that are only informative insofar as they tell you where a viewer initially was onboarded—which frequently won’t give you a full picture of what interests or engages your audience.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

BenchmarkONE

NOVEMBER 21, 2019

With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here. 21% of agencies use landing page software. 3% say it’s landing pages. What They Do: Services and Offerings.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Bluetext

JANUARY 13, 2019

Instead, the problem lies with the struggle to harness the infinite user information, across multiple data platforms, into one cohesive customer profile. Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com.

Personalization 32

Personalization Planning Work Management Marketing Management 32

SnapApp

APRIL 27, 2012

Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Publish to a website, microsite, blog, or social media site. The 5 different plan options are as follows (with only a little bit of info about their features!): Free ($0/mo per app). Analytics. Basic ($49/mo per app).

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48