ClearVoice

NOVEMBER 22, 2021

It’s often directed by a content strategy document, which is the overarching blueprint you have for creating content, printed or online assets or information used to attract potential buyers into the consumer journey funnel. . Advertorials or native content. Landing pages and microsites. Can SMBs do content marketing?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

OCTOBER 18, 2016

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Many of the B-D-list online influencers can get you what you need for less than a strong ad buy. The kitchen sink theory.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Many of the B-D-list bloggers can get you what you need for less than a strong ad buy. Outreach: The Catch Is the More Important Part.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Provide up-to-date information about the actions being taken. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

DECEMBER 30, 2015

How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Find a keyword your audience is looking for, and publish content to provide that information. Transparency. Worksheets.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167