Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

NuSpark Consulting

DECEMBER 5, 2011

Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. C- Conversion Architecture. J- Jump Page. L- Lead Nurturing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

OCTOBER 22, 2010

Internet fueled buying cycles - research by IDC and Sirius Decisions both indicate that sales professionals are being engaged later and later in the buying cycle, if at all. With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

ClearVoice

SEPTEMBER 22, 2020

Consumers are looking for information. Downloadable reports that enable you to capture viewer information. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle. We’ve come a very long way from the family doctor and annual check-ups.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

markempa

FEBRUARY 9, 2015

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Keep your emails brief, relevant, helpful, informational, but not promotional. What can you do online? Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

SWZD

MARCH 2, 2017

B2B marketers also use buying stage to shape content strategy – deploying different content types and offers to prospects at various points of the buying cycle, such as eBooks, other short written pieces, and infographics for top-of-funnel awareness, case studies for those near point of decision, etc.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

DealSignal

JANUARY 25, 2023

These departments can provide valuable information that can support your campaigns, such as insight into underutilized features that would actually solve a common customer pain point you are building a campaign around. For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. . • Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps. Virtual events.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Long Live Content Marketing by Rebelations.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Madison Logic

MARCH 25, 2022

As ABM is usually synonymous with winning large enterprise-level accounts, a lead nurturing strategy is needed to engage multiple decision-makers across long and potentially complex buying cycles. In turn, this can be used to inform your subsequent nurturing to make it more effective. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

DECEMBER 16, 2013

Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. When you create a piece of content, ask yourself, "Would my audience want to pay for, share, or give up their contact information for this?" Microsites. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 18) Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28