Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site. Nice to know someone there is sharing our information.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

AUGUST 8, 2010

If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. This is information that I’m very thankful for, as are my colleagues in the industry.

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

JUNE 14, 2010

In the enterprise, we are flooded with internal and external data -- nuggets of information that we find valuable or our colleagues find valuable and that we need to know in order to do a stellar job. Buzz - Follow industry trends, keywords of interest. Follow their feeds and know what they are up to, or what makes them tick.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). People can connect over shared interests whether they are professional or personal.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). People can connect over shared interests whether they are professional or personal.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JANUARY 7, 2010

During the session, we connected with the Chief Information Security Officer of an extremely large pharmaceutical company. Not interested," "Send me a datasheet," "We already do that." You can see the Smashmouth ConnectAndSell product review here.) He had o bjection after objection.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Clients and prospects are overwhelmed by public domain information. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. Clients and prospects are overwhelmed by public domain information. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. If you find the topic interesting, follow the conference on twitter using hashtag #sales20, or come attend live. conference. Come register.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. If you find the topic interesting, follow the conference on twitter using hashtag #sales20, or come attend live. conference.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

JUNE 23, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. So the results of my informal survey were confirming our gut. Now, how aggressively do I go after them?

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 22, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. So the results of my informal survey were confirming our gut. Now, how aggressively do I go after them?

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

NOVEMBER 22, 2005

Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis. Here it is, along with some other stuff: Top 3: Matt Matros's , which I find to be as informative as his articles on Cardplayer.

Opinions 100

Opinions Internet Marketing Tagging Google 100

Smashmouth Marketing

DECEMBER 26, 2008

I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow. It is not just just following, it is a collection of resumes, expertise, and contact information once you link. We don't have to reciprocate with a follow. It's more of an open kimono on LinkedIn.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

JANUARY 19, 2023

You can post a wealth of great information on your website through blogs, white papers, articles, and more. Green Leads will curate a targeted list to promote your marketing content to drive the prospect to a landing page where they can fill out their contact information, check the opt-in box and download your content.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

DECEMBER 20, 2008

I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow. It is not just just following, it is a collection of resumes, expertise, and contact information once you link. We don't have to reciprocate with a follow. It's more of an open kimono on LinkedIn.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

JULY 29, 2010

A guest post on AG Salesworks' Sales Prospecting Perspectives blog provided an interesting comparison to inside sales reps and detectives. Like I said, there's a lot of great information out there; what would you have added from the week? I find that people are willing to share one more thing with me in order to get me off the phone.

Demand 100

Demand B2B Comparison Demand Generation 100

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke: You ARE stealing my thunder, Mike!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke : You ARE stealing my thunder, Mike!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100