Oktopost

JULY 2, 2020

With so much information at our fingertips, why not use it to spark interactive social relationships and gain insight from customers? With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. The power comes from the interactions on these social posts. Social Data & Marketo Engage.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Sales Engine

FEBRUARY 25, 2016

Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It also compiles data on customer interactions across all channels.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Carefully orchestrate sales interaction. Listen to what their customers are talking about and create interactions around their interests. Create interactive game and quizzes to drive engagement. Be sure to follow The Marketo Summit on twitter at #mus12.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Customer Experience Matrix

MARCH 16, 2016

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? The system then returns contact counts for Facebook, Twitter, and email.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. By implementing marketing automation platforms, businesses can create personalized customer journeys, track interactions, and optimize conversions.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Public data from social media networks, i.e. Twitter.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

The internet has become one of the first places that consumers go to when they need information. The great thing about blogs is that they can provide the information that consumers are looking for. Furthermore, by creating various informational or instructional blogs, businesses can prove that they are authorities in their field.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Launch Marketing

SEPTEMBER 16, 2020

If you and your team are not analyzing your efforts, you may be losing out on valuable information and new sales. In part two of this series, we explore the importance of collecting and analyzing the metrics from your campaigns to help shape your next steps, evaluate your messaging and inform your customer profiles. Which ones are not?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Adobe Experience Cloud Blog

JUNE 14, 2013

By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. Interactive content is content that creates a dialogue with your audience that leads to an exchange of information. Why interactive Content?

Top of Funnel 48

Top of Funnel Marketing Automation Services Interactive Marketing Marketing Automation 48

The ABM Agency

MAY 26, 2023

Analyzing data from various sources like CRM systems , website analytics, and customer interactions can provide valuable insights into which companies are most likely to become loyal customers. Using Data Analysis for Account Selection Data analysis plays a crucial role in selecting the right target accounts for your ABM strategy.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

JULY 6, 2016

The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Twitter: #Stickers and Video Length.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

KoMarketing Associates

MARCH 30, 2017

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. Each of these social media sites allows you to interact and communicate with your target audience in unique ways. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

ClearVoice

DECEMBER 12, 2019

The truth is that there is such a wealth of information available for cheap or free that you don’t really even need to go to that marketing conference you really want to hit. Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. Convince & Convert. MarketingProfs.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

OCTOBER 25, 2018

It encompasses everything from new marketing processes and sales mentalities to unlocking potential for marketers and sales teams (whose jobs should be easier now that companies are capable of gaining so much more information about everyone they come in contact with). The End of the “Not Enough Information” Problem.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Her top advice : Consider information design, which affects how humans perceive the written word, to break through the noise of thousands of other messages competing for your buyers’ attention. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Content marketing results happen slowly, over time.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 14, 2017

Polished, professional videos can be very resource-intensive, but live streams by nature are raw, unedited takes that can create more authentic interactions with your audience. Make sure your videos provide lots of information for both prospective and existing customers. update on Twitter. Conversions or Goal Success.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

A great example of understanding consumers’ media preferences comes from Starbucks, where it tunes into consumers’ loves in fun, interactive ways. The influencers of your audience can inform you about the topics your audience members are interested in, what they pay attention to, and how they like to engage with content.

Peer-to-peer 109

Peer-to-peer Branding Brand Identity Loyalty 109

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. For more information, visit www.inc.com. . The event also offers informative workshops, celebrated keynote speakers and evening functions. According to Inc., “Not

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Traditional B2B marketing strategies do take this information into account. Paid Social Media : Paid advertising via social media channels such as FB, Twitter, LinkedIn, Instagram paid ads. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The demand model many marketers operate with doesn’t account for the new way that buyers access information and how empowered they have become. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Is your contact information displayed in the footer? Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Apps.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

SmartBug Media

MARCH 18, 2019

Wistia puts a lot of thought behind their product and harnesses a lot of information from viewers that, in return, can help marketers in future campaigns. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Video heat maps and viewing trends.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Vidyard

MARCH 23, 2021

The quick, information-packed videos are immensely popular. Link Click-Through Rate (Link CTR) Similar to the total CTR, link CTR measures which links or interactive elements within the video viewers clicked, such as a popup to download an eBook. Use post-roll interactive elements to request additional information.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100