Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Budgets are growing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. This year’s study analyzes the consulting industry in detail, based on input from more than 300 buyers and 300 sellers. Buyers who benefit from the work of their firms are now more comfortable sharing their satisfaction with peers and colleagues. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. The dot-com meltdown and recession in 2000 impacted every sector somewhat, but hit the tech industry hardest by far. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

KoMarketing Associates

JUNE 7, 2022

Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Congratulations—you just received an award! Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable. We set out to change that.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Trade Press Services Newsletter

FEBRUARY 1, 2024

When you’ve been creating content in the same industry for a long time, developing fresh ideas every day can be challenging. Connect with someone who knows your industry but has a different perspective. Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape? Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

ClickZ

AUGUST 29, 2020

We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. . Interestingly, 33% of marketing budgets are allocated to marketing technology. Top marketing technologies on marketers’ minds that will win wallet share.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. The Salesforce Service Trailblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Hinge Marketing

APRIL 20, 2020

The Accounting and Financial Services industry is poised for a period of rapid change that is likely to produce some clear winners and some firms that face a troubled future. The analysis first overviews overall industry growth trends and puts them in a larger context of the overall professional services industry.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

KoMarketing Associates

JUNE 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the authors behind the report. As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Hinge Marketing

JANUARY 20, 2021

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change. The report first looks at overall industry trends within the larger context of the general professional services industry. Key Findings.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

KoMarketing Associates

MARCH 2, 2022

Many people place their trust in LinkedIn, considering it a safe and secure social outlet to pursue connections with both peers and prospects,” wrote the researchers behind the report. However, LinkedIn remains the go-to platform for B2B marketers, with 85% of respondents citing the site as their most used social media channel.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Martech

NOVEMBER 1, 2023

Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. Don’t miss this chance to join leading digital innovators—along with your peers to gather, learn and share together. Register today with a special discount code just for you!

Peer-to-peer 116

Peer-to-peer Impressions Leads Lead 116

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

ANNUITAS

OCTOBER 11, 2023

Our team has guided more than 100 enterprise go-to-market transformations across cybersecurity, ed tech + training, financial services, health + life sciences, manufacturing + industrial, technology and travel – with great results. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Biznology

FEBRUARY 25, 2020

No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Marketing Insider Group

MARCH 9, 2023

It’s also wise to use only data your industry considers fresh. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Understand what Social Selling Is (and Isn’t).

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. More maestros promoted. The four marketing technologist roles in MOPs. Why we care.

Peer-to-peer 121

Peer-to-peer Work Management Paid Search Agency Customer Surveys 121

Webbiquity

JUNE 20, 2023

In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language. Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBrief - Marketing

MARCH 7, 2024

Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? Maybe it’s the 121,000 tech workers laid off during 2022 or the revenue downturns pointing towards the industry’s first recession. . If you Google “2023 SaaS Buying Trends,” in 0.34

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Marketing Insider Group

NOVEMBER 1, 2021

What is their industry? A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Case studies are a big part of that.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Atomic Reach

MARCH 31, 2024

Many colleagues and industry peers have encouraged me to share the insights and readings that fuel my creativity, strategy, and leadership at RAD AI, as well as how we navigate the diverse needs of our clients. Hi All, Jeremy Barnett, CEO and founder of RAD AI, here.

Peer-to-peer 52

Peer-to-peer Newsletter Creativity Marketing & Strategy 52

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp. What is Conversion Optimization? Develop strong positioning.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Top Rank Marketing

AUGUST 30, 2023

As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations. Balance advocating for your career aspirations and staying open to unexpected opportunities.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Industrial Marketing Today

APRIL 20, 2018

Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. Visit my website for more content on industrial marketing.]. This is only a content summary.

Peer-to-peer 65

Peer-to-peer Segmentation Marketing Marketing Report 65

Stevens & Tate

MAY 3, 2023

Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. By contrast, their No Growth peers showed an average profit of less than 10%. Pre-Order your Industry Report Here. The battle for top talent continues to rage on.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. As you continue to develop your firm’s marketing program, you can model your strategy, tools, and techniques on those used by the most successful firms in your industry.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111