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Influencer marketing trends across industries

Sprout Social

We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

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Creating Industrial Content that Resonates with Engineers and Industrial Professionals

Industrial Marketing Today

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

Content 108
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Industrial Marketing Strategy vs. Plan

Industrial Marketing Today

But what exactly is the difference between an industrial marketing strategy and a plan? I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. I can assure you they are not just consulting jargon. In this article, I will delve into […]

Planning 132
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Four Social Media Networking Tips for Every Industry

Webbiquity

Is your industry or field of interest highly visual, like photography or fitness? You can either search for specific people within your industry, or you can search for subjects within your field. Maybe you’re looking to connect with someone really important in your industry. Go Where Your People Are.

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Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

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7 Tips for Effective Industrial Email Marketing

Industrial Marketing Today

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Almost every industry is facing content marketing saturation. Quick Takeaways.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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6 Proven B2B Marketing Strategies and How to Use Them

Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. You'll learn: Tips for inspiring your own strategy.

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Best Practices for Selling to Government Agencies

MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. However, there are key differences between selling to a customer or business and selling to the government.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Basic search: Easily search using keywords, job title, location, industry, and more. Find and connect with the right talent to fill roles fast with these tools: More data! We have added 10's of millions of personal emails and mobile records.

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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.