Zoominfo

OCTOBER 2, 2018

General examples include job title, job function, company name, industry, state, country, etc. You sell into a number of industries but predominantly serve the financial service professionals. The only problem is, when leads fill out forms, they use a variety of abbreviations to refer to their industry.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

FMG Suite

MAY 14, 2023

May 16, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced that it has achieved 400% growth of its enterprise business relationships since 2021. SAN DIEGO, Calif., Locator relaunch for enterprise advisor and location searches.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Act-On

OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Navigating digital transformation in a slow-moving industry. Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Marketing Automation Service 192

PFL

OCTOBER 18, 2018

The onset of digital marketing (now a $100 billion industry) doesn’t necessarily spell the end of direct mail marketing. Among others, those in the financial service industry (banks, credit unions, …

Service 40

Service Paid Search Agency Companies Marketing 40

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? For a financial institution, topics could include anything from types of loans to budgeting tips to savings advice and beyond. It’s a way to raise awareness and establish yourself as a thought leader in the industry. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Digilant

FEBRUARY 21, 2019

When thinking of brands that handle and manage cash, it’s difficult for consumers to overlook that bank in the center of town that hasn’t had an upgrade in years, or that financial firm with the overly complicated website, or even that banking app with the strange platform that does little to assist.

Allocation 49

Allocation Ethics Mobile Marketing Paid Search Agency 49

Moz

MARCH 2, 2021

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Golden Spiral

MARCH 26, 2019

You need to have a firm grasp of industry trends affecting businesses on the whole, and what these trends mean for people in specific roles. With this approach, the company shows it understands what’s going on in the financial industry and how the digital-only banking trend is impacting its customers.

Marketing AI 102

Marketing AI Copywriting B2B Customer Satisfaction 102

Adobe Experience Cloud Blog

OCTOBER 5, 2015

Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. Credit unions are made up of small teams and small budgets—all of which are still expected to make a big impact with customers.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Mobile Advertising Service 48

DivvyHQ

NOVEMBER 26, 2018

Are you a financial content marketer frustrated by the process of creating exceptional content? Whether you are a bank, tax software, fin-tech website, advisor, brokerage, credit union, or lender… Listen up! Then, bank content concepts that answer those questions. Well, we can help. Start writing! :

Planning 56

Planning Content Marketing Budget Programs Content 56

SmartBug Media

AUGUST 29, 2019

But content marketing varies by industry, and when it comes to finance, there are certain inbound strategies that will turn out to be more important than others. Right now, less than half of all financial services companies have video on their websites. Why is video such a powerful tool for financial marketers?

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

seo.co

NOVEMBER 18, 2020

As any successful investor or industry professional knows, the three most important factors for a piece of real estate are location, location, location. The seller doesn’t care if it’s you paying in cash or some sort of financier paying in cash. Sure, it’s not all coming out of your bank account today, but it will.

Domain 78

Domain Contingency Planning Pricing Price 78

Hubspot

APRIL 12, 2022

Startup financing ranges from news-worthy venture capital rounds to credit cards, grants, and small business loans. Debt financing, such as opening a credit card, must be repaid. This can be done publicly through a debt issue or privately through an institution, such as a bank. What is Startup Financing? Equity Financing.

Startups 10

Startups Work Management Small Business Marketing Marketing Management 10

Salesforce Marketing Cloud

FEBRUARY 15, 2024

The potential role of artificial intelligence (AI) in banking is massive. Predictive AI already supports many standard banking practices, such as chatbots managing routine inquiries or call center agents’ dashboards. McKinsey estimates that banks could add $1 trillion in value annually through strategic use of AI.

Marketing AI 52

Marketing AI Work Management Marketing Management Cost 52

Hubspot

SEPTEMBER 6, 2011

While community banks have come a long way technologically since George Bailey rubbed Mama Dollar and Papa Dollar together to make baby dollars, that same community spirit is at the heart of today’s community banks. The bank is even exploring recruitment efforts on LinkedIn. Leveraging Your Online Assets.

Social Media 28

Social Media Communities Media Privacy Policies 28

Adobe Experience Cloud Blog

DECEMBER 1, 2017

Marketing automation is no longer just an industry buzzword. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking like never before.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Management 134

nDash

AUGUST 3, 2022

In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. Because it was clear that the journalism industry was going through a lot of chaos and turmoil and layoffs and downsizing. It had started walking versus crawling, as far as a profession, as far as an industry.

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Adobe Experience Cloud Blog

MAY 26, 2016

Financial services firms in particular recognize the value of effective cross-sell. Their customers own on average 8-12 financial products, but only 2-3 at a single institution, according to The Financial Brand. Credit unions and mutuals have more nimble (read: small) marketing departments and more importantly, loyal customers.

Cross-Selling 91

Cross-Selling Service Thought Leadership Trigger Marketing 91

Single Grain

DECEMBER 4, 2023

Some of the industries that do best in international expansion include: Challenges of International Expansion While international expansion offers numerous benefits, like anything else, it also presents several challenges. Currency Fluctuations Exchange rate volatility can affect the financial performance of international operations.

Work Management 59

Work Management Contingency Planning Marketing Management Top of Funnel 59

SmartBug Media

JUNE 14, 2019

From personal banking to loans and mortgages to financial advising and other financial offerings, the financial services industry serves a variety of customers. Understanding your buyer personas is a critical first step in any financial services marketing campaign. Developing Buyer Personas. Mortgage Mary.

Buyer Personas 63

Buyer Personas Service Education Sample 63

ClearVoice

OCTOBER 13, 2023

Since their clients operate in various sectors, FreshLime needed content creators with specific industry expertise. Case Study: Charles-Kenyon Charles-Keynon needed to scale its content efforts on behalf of its clients, which consist of banks, credit unions, and other financial institutions.

Case Studies 94

Case Studies Case Study Top of Funnel Studies 94

Contently

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

SmartBug Media

APRIL 17, 2019

Marketers in financial and investment firms have some of the most stringent policies in place around their advertising practices. Approval workflow tools such as Kadince offer solutions to banks and credit unions that ensure your entire team is following a consistent approval process and that all of your revisions are documented.

Digital Asset Management 69

Digital Asset Management Marketing Management Tools Opt-out 69

Moz

JUNE 21, 2020

Image credit: Robert Couse-Baker. Handing off the home stretch between the physical locale of the business and the customer’s front door is a phenomenal act of trust, and unfortunately, the local SEO industry has long been documenting the damages of trust misplaced. I’d prefer her workforce to have a union, too.

Work Management 75

Work Management Marketing Management SERP Fulfillment 75

Moz

JUNE 21, 2020

Image credit: Robert Couse-Baker. Handing off the home stretch between the physical locale of the business and the customer’s front door is a phenomenal act of trust, and unfortunately, the local SEO industry has long been documenting the damages of trust misplaced. I’d prefer her workforce to have a union, too.

Work Management 66

Work Management Marketing Management SERP Fulfillment 66

Golden Spiral

FEBRUARY 12, 2019

That destination could be financial security. 360 View , the growth platform developed for banks and credit unions, provides all the tools necessary to maximize team performance at financial institutions. “Never assume people understand how your brand can change their lives. Tell them…. Technical proficiency.

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

Golden Spiral

JANUARY 8, 2019

SaaS companies and SaaS products don’t seem lend themselves to blogging the same way that B2C, entertainment, and service industries do. When you have to write about SaaS products — be it financial technology, cybersecurity, data, artificial intelligence, etc. your blog articles are are inherently more complex.

Thought Leadership 85

Thought Leadership Long Tail Marketing Work Management Advertising Agencies 85