Sana Commerce

JUNE 16, 2022

But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Hear industry experts discuss the trends relevant to IT today. Some of the different types of business process automation include: Marketing automation.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Industrial Marketing Today

SEPTEMBER 26, 2011

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter. How to generate quality leads using email marketing. There is a difference. How about free?

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. A similar trend is seen in the industrial sector.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Get Engineers Can Sell white paper now.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. Companies in this space face unique challenges, from intricate supply chain issues to global competition, long buying cycles, and specialized vendor requirements. That’s a lot of people who have to say, “Yes” to your marketing!

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies.

B2B Marketing 88

B2B Marketing Buyer Personas B2B Thought Leadership Work Management 88

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? Every disruptive technology is known to cause major upheavals in any industry. And digital marketing and social media are as disruptive as they come.

Social Media 60

Social Media Social Marketing Media Planning 60

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SmartBug Media

JULY 16, 2020

When manufacturing companies think about marketing, there’s a tendency to overcomplicate things. It may help to think of marketing efforts as your favorite restaurant’s menu. Let’s discuss several areas to prioritize for your manufacturing marketing plan—all of which focus on ROI.

ROI 99

ROI Paid Search Agency Planning Marketing Automation Services 99

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. I started out selling machine shop tools for a Pratt & Whitney distributor when I was 17. I decided to focus on marketing, to see what I could do about that. You can only succeed at selling if you are always learning.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Top of Funnel 284

Top of Funnel Lead Ranking Content Marketing Work Management 284

Industrial Marketing Today

APRIL 26, 2011

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast!

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Adobe Experience Cloud Blog

JANUARY 18, 2010

As part of our ongoing B2B sales and marketing thought leadership interviews , I spoke with Carlos Vidal, Principal at Sales Benchmark Index (SBI). SBI is differentiated through the use of empirical data -- a repository of over 11,200 companies, across 19 industries, 11 years of history and over 315 sales metrics.

Top of Funnel 48

Top of Funnel Lead Ranking Sales Qualified Leads Ideal Customer Profiles 48

Unbounce

NOVEMBER 7, 2019

Industry : Apparel Model : Storefront Page Type : Click-Through. It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145

Contently

MARCH 23, 2017

This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. “[Social companies] have legal guidelines, but they’re unevenly applied,” he told me. In the November 2016 elections, marijuana lit up the ballot. If you look at a map of the U.S.,

Paid Content 133

Paid Content Paid Search Agency Broadcasting Facebook 133