Hubspot

JUNE 7, 2010

We wanted to see if we could generate leads using inbound marketing in 30 days. Week 1: Create a Story You as a consumer and as a business person are completely inundated with information. You receive so much information on a day-to-day basis that you don’t have time to consume all of it. Here is how we did it.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But a long-tail keyword could be something like “inbound marketing software.”. But if you want more reasons to personalize your marketing, we’ve got 22 for you right here.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But a long-tail keyword could be something like “inbound marketing software.”. But if you want more reasons to personalize your marketing, we’ve got 22 for you right here.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

APRIL 10, 2012

One of the tenets of inbound marketing is not to annoy. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? So we compiled a list of the 15 most annoying things we've seen on websites to act as a sort of guide for what not to do when designing your website.

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

NuSpark Consulting

OCTOBER 28, 2011

In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. Attracting traffic is all well and good, but when it comes to generating leads and sales, quality is more important than quantity. Your Website is the door to your shop.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Capture visitor information – Implement a method to capture visitor information from your business blog. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

NOVEMBER 9, 2011

The problem is thinking of content marketing as a replacement for inbound marketing , rather than a subset of it. 5 Confessions of a Content Marketer. Content marketers care too much about traffic. But site traffic is just one measly metric. Content marketers can’t get butts in the seats.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Chris Koch

JUNE 26, 2009

You need to identify the most important influencers in you market and track those conversations. Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. B2B Marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Adobe Experience Cloud Blog

JUNE 13, 2012

According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements. That means it’s more important than ever to include custom content in your overall marketing mix. 2: Make Every Employee a Content Creator.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

MLT Creative

NOVEMBER 7, 2011

LinkedIn regularly informs members of Company Pages changes via email or network update. Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current. You can add a follow button to your website, blog and email signature.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

AUGUST 5, 2010

You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases. Increase the number of Google indexed pages.

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

JULY 17, 2014

(For a few of these, we drew on these 60 marketing acronyms every industry pro should know.). A permanent redirect from one URL to another -- usually from a company''s old website to their new website. They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them.

Work Management 28

Work Management Marketing Management API Internet Marketing 28

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. With the ever-expanding number of websites in the world, tracking down stolen content isn’t always easy. Then the anger sets in.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

MARCH 14, 2016

There is now more information available online than ever before so the traditional methods of printing and mailing pamphlets is no longer effective. Nowadays, students and parents are turning to search engines to gather the information they need to decide which college or course is the best choice for them. The Basics.

Planning 28

Planning Budget Programs Content Education 28

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 3) Top Nav/Sidebar/Footer Links to Landing Pages: You can also leverage any links in your top navigation, sidebar, or your blog's footer to send direct blog traffic to landing pages. Easy as pie! 4) Implement Smart CTAs.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MAY 29, 2012

It brings users back to your website. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), If you're creating visual content, take a cue from Pinterest, and highlight it in your email marketing to drive users back to your website. But you know what else it does?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? Generate More Leads - for Cheaper!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. Chances are that if you don’t provide that information people will wander elsewhere. You’ll be surprised that many people will still prefer this over RSS.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. This white paper aims to change that perception of them.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JANUARY 13, 2012

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? What Views/Traffic Can Tell You. What Leads Can Tell You.

Analytics 28

Analytics Allocation Landing Pages Click Rate 28

Hubspot

OCTOBER 4, 2012

500|5000 Conference on "How to Grow by Leaps and Inbound." To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. Instead, it is one part of a successful website.

Business Blogging 28

Business Blogging Design Business RSS 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 10, 2012

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation. A top notch marketing content creator. With the fast-paced world of inbound marketing and the requirement to publish new content frequently , setting deadlines is a must.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

APRIL 3, 2013

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Online Marketing Institute

DECEMBER 23, 2010

The majority of internet usage is via video content Start Producing Video Content today to Get Found by more qualified prospects and convert them into leads Tagged as: B2B , B2B Marketing , Video Content Marketing About @RBeale Ryan Beale is an Inbound Marketing Specialist - Sales at HubSpot.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

JUNE 27, 2012

Has the Google news been bombarding your RSS feeds today like it has mine? But we're inbound marketers , so we have to stay on top of these things. And luckily, you have us here to tell you what you need to know as marketers! Marketing Takeaway. Feeling a bit overwhelmed? Talk about announcement overload!

Google 28

Google Planning RSS Mobile Marketing 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Organic Search Impressions.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 31, 2012

"I want to better optimize my marketing to drive stronger results.". 5) I will take the time to conduct a website audit in 2013. When's the last time your website got a checkup? Does your website rank for certain terms that you didn't know about? I want to become a better overall inbound marketer.".

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 3, 2012

And there are plenty of opportunities to keep your prospect engaged with your website, content, and brand even after the conversion event. Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. 1) Include Social Media Follow Modules. 7) Conduct a Survey.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JANUARY 18, 2012

First of all, make sure your blog resides on a subdomain or subdirectory of your website. It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. Go to your RSS and read your industry's news. "I don't know how to design my blog.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Digg - Digg is a social news website that allows members to submit and vote for articles.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28