How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
Act-On
DECEMBER 9, 2023
And I will tell you exactly how we did it, the lessons learned, and my best tips to replicate our success. People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. Or interact with us in some other way? How are they finding us?
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