SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” What Makes SaaS Unique? In fact, there isn’t another type of marketing that’s similar.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust. Source: Oracle Modern Marketing Blog.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

AUGUST 26, 2020

We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Use Case Studies of Similar Companies. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. Any connection developers have to write or build without the help of the HubSpot marketplace is a custom integration. You’ll explain the databases or systems and how they need to interact with HubSpot hubs.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Contrary to popular belief, linking to websites other than your own will actually drive traffic to your business as opposed to away. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Overall web traffic from mobile devices now represents 52% of web traffic worldwide. At HubSpot, 46% of our blog traffic comes from mobile. Welcome to 2020.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Optinmonster

MARCH 22, 2024

When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. So the question becomes, do blog comments lead to more traffic? HubSpot analyzed comment, view and link data from over 100,000 blog posts. He found that approx.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. The same study tells us that the more websites a consumer visits, the more money they are likely to spend.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

APRIL 16, 2020

According to a Forrester study, 43% of CEOs say that misalignment has cost them sales. At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. How to Align With Your Sales Team. Communicate with salespeople.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. More traffic means more conversion opportunity.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Envy

JULY 31, 2017

HubSpot platform to nurture contacts into MQLs. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy. As the ecosystem grew, so did Aqua’s organic traffic. Step 5: Inbound marketing with Hubspot. Aqua chose Hubspot as their marketing automation platform.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

BOP Design

SEPTEMBER 7, 2021

Source: HubSpot). SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. Source: HubSpot). In recent studies of B2B buyers, 49% said they use Google’s search engine to find a new item or product. Source: HubSpot). Source: HubSpot). Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. In 2024, video content will make up for 82% of the internet traffic. Another study noted that adding video on the webpage increased the average time spent. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. Case study Your audiences have specific pain points they’re looking to solve.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. One of the areas with the biggest hit per the study is traditional ad spending. We need to nurture that traffic and conversion. What about results?

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

The Marketing Blender

OCTOBER 14, 2022

A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. . With over 2 billion active monthly users, Facebook is by far the largest social media platform.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Hubspot

NOVEMBER 2, 2018

According to a recent report from SparkToro , Google's domination in the area of general search traffic is quite significant, with 90% of web searches taking place on its site. As we previously mentioned, studies show that over half of all product searches take place on Amazon. The Product-Seeking Market Share. who used a Google Home.

Amazon 77

Amazon Traffic Google Emarketing 77

SmartBug Media

MARCH 25, 2020

Show audiences the value of your product or service (case study). Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Make use of the traffic you’ve worked hard to achieve! Push leads down the sales funnel into opportunities (product demo). Increase customer retention (training).

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClearVoice

JULY 17, 2023

The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. Website traffic The amount of traffic coming to your website indicates how many people are discovering and consuming your content. This includes website traffic, page views, time spent on the page, and conversion rate.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

ClearVoice

AUGUST 16, 2023

Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior. Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. In a similar study by HubSpot. Analytics tools: From tools to monitor traffic to SEO analytics tools, these insights can help inform your business decisions. HubSpot makes it easy with this ecommerce guide.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. Do joint webinars or case studies.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. Articles with at least one video generate 70% more organic web traffic.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Plus, you can cast a wide net with non-branded keywords for blogging, and your brand may see significant results for organic traffic. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

BOP Design

APRIL 13, 2020

Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Source: HubSpot ). WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. Embrace Video. Source: Neil Patel ). Source: Wyzowl ).

Design 127

Design B2B Case Study Case Studies 127

Content4Demand

AUGUST 13, 2020

They demonstrate thought leadership in your industry, drive traffic to your website and build trust with your customers. DemandMetric found that 67% of marketers who use blogs generate more leads than those who don’t , and Hubspot found that companies that prioritized blogging in 2019 generated 13 times the ROI of those who didn’t.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83