Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept. Channel sales”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Funnels can lose momentum.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. So, they studied their competition.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). What is local search marketing? Source: Kelsey Group ). Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. A different study found that 68 percent of consumers prefer a short video when learning about new products or services. Convert: Convert your customers with product demos, webinars, or case studies. Video Content Is Preferred.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. Let’s study something more about it. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

NOVEMBER 11, 2019

We at HubSpot have not been shy about our love for content clusters or how they contribute to organic growth. Your rankability is the main determinant in organic traffic growth because studies show that searchers are more likely to click on the top three search results on SERPs. Content Clusters.

SEO 60

SEO SERP Outreach High Quality Lead 60

SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. This is exactly where the concept of business blogging comes into play.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Additionally, it may take some time for the content to start generating leads.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Vidyard

NOVEMBER 2, 2017

For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. This year, 90 percent of study participants reported having the same or a growing video budget. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Hubspot

MAY 27, 2020

Improve your SEO performance or SERP visibility by X%. We can create different types of content under the umbrella of this topic: how-to articles, thought leadership, case studies, and ultimate guides. In my case, I'm using our own HubSpot CRM, but any CRM you're using would work for this task.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. Based on the findings below, we determined that we'd start with the following four topics: blogging, buyer persona, case studies, and lead generation.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? You might also conduct an eye-tracking study for your term to find out where a user's gaze typically goes when results appear. And as for clicks?

Organization 101

Organization Paid Search Agency Lead Ranking Lead Scoring 101

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Image courtesy of ABC7 News.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Google Ranking and SEO. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Vidyard

NOVEMBER 2, 2017

Video Creation Remains Priority as Usage Rapidly Increases For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. This year, 90 percent of study participants reported having the same or a growing video budget.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. This could be case studies, quotes from your team that aren’t anywhere else online, survey findings, or data insights that belong to your company. But even that there helps you with the algorithms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

FEBRUARY 13, 2020

According to the State of Inbound Report by HubSpot , the marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. With the January 2020 core update by Google , featuring on the first page of the SERPs for content is not as much as a game of keywords but an outcome of relevance.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. Writing custom, quality content for the local prospects as per their areas of interest helps the business websites score better on SERPs & rank higher in local search results. The Website should be Optimized for Mobile Devices: .

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

TrustRadius Marketing

FEBRUARY 28, 2019

To study the effectiveness of marketing content, marketers first need to set their goals, implement their content, and then see if their content is helping them achieve their goals. Your site’s ranking on Google SERPs. Hubspot is an all-in-one inbound marketing platform. In turn, Hubspot’s support team is also highly reviewed.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

To study the effectiveness of marketing content, marketers first need to set their goals, implement their content, and then see if their content is helping them achieve their goals. Your site’s ranking on Google SERPs. Hubspot is an all-in-one inbound marketing platform. In turn, Hubspot’s support team is also highly reviewed.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

AUGUST 23, 2019

Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords. HubSpot Marketing Blog. The HubSpot Marketing Blog is also focused on inbound marketing.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Field Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Moz

FEBRUARY 9, 2021

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. free templates, whitepapers, and ebooks) Case studies Free trials Request demo Product listings. Ballpark length.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case -- studies say it’s about eight seconds. All that’s left to do is sit back, relax, and watch the views roll in.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Field of Study. Fields of Study. Online Advertising: Everything You Need to Know in 2018.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

NOVEMBER 9, 2020

Add numbers — Studies have shown that numbers ease the stressful paradox of choice , stand out when odd , and help our brains spatially sort information. But remember to keep your headline under 70 characters so it doesn't get chopped off in the SERPs.

Keywords 101

Keywords SERP SEO Search Marketing 101

Hubspot

APRIL 12, 2016

To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Search vs. Display Ads: What's the Difference?

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28