Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. We know that search engines prize a combination of reader-first, unique, helpful, and fresh content.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. Also, live streaming on platforms such as Facebook, Instagram and YouTube provides brands with an opportunity to interact with their audience in real-time.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. YouTube, a video streaming platform, is the world’s second largest search engine. In fact, how-to searches are increasing by 70% every year on YouTube.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Organic search is most likely job 1. Search engine optimization is the essential starting point. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 60% of searches came from mobile devices ( Rellify ). 56% of marketers consider blogging to be effective ( Hubspot ). Out of the 1.9 Podcast Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Scoop.it

MARCH 2, 2023

Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Best used when: you want to boost search visibility and build a knowledge hub for your audience.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

JANUARY 25, 2018

By 2019, video content is predicted to command a hefty 80% of all web traffic. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. YouTube vs Vimeo. YouTube will be the better choice for most businesses. Winner: YouTube. Search Optimization.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. It also checks posts to ensure they are optimized for search engine rankings.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Vision6

JUNE 17, 2020

According to HubSpot, 90% of customers say it helps them make buying decisions. In fact, your website is 53 times more likely to reach the first page of a Google search if it has a video, according to VideoExplainers. Aberdeen adds that organic traffic from search engines gets a 157% boost from video.

Video Marketing 80

Video Marketing Paid Search Agency Youtube Click Rate 80

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

AUGUST 8, 2018

Leaked Documents Point to Google Building a Censored Search Engine in China. Last week, The Intercept reported leaked documents indicate Google is building a censored version of its search engine for Chinese markets which will restrict pages and search queries pertaining to topics like democracy, human rights, and protest.

Social Media 41

Social Media Google Media Facebook 41

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. billion searches for information are made per day? But Google is more than just a search engine. Buy ads on Google through Google Adwords. You know, where 3.5 So much more.

Google 78

Google Adsense Tools Doubleclick 78

Oktopost

JUNE 14, 2021

The best techniques include looking at Google-related searches. Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Source: HubSpot. Learn How Lake One Uses Vidyard for Video. What is Video Marketing. Strong ROI.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Directive Agency

JULY 31, 2023

Will you push your message through a social media campaign, search engines, or other various channels? HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., the incoming backlinks.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. What Kinds of Websites Can You Build with HubSpot?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

AUGUST 30, 2019

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 101

Social Media SEO Lead Scoring Lead Ranking 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. When your keyword ideas come up, the keyword planner will also help you come up with other related keywords to add to your search. This is the "Broaden Your Search" section that is at the top of the page. Look at search volume.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Excelsior Research

DECEMBER 5, 2021

You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. For instance, when you’re planning to buy a cosmetic product, and if you’ve already searched for Katrina Kaif. Your customers may be wondering how these ads work?

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

NuSpark Consulting

NOVEMBER 16, 2016

The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. You’re building buzz and increasing awareness.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. Search engine optimization is the biggest winner.

Marketing Websites 69

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 69

Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. How Gen Z Searches the Web. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blogging: for any new business blog, traffic typically starts out modest but grows over time. The major search engines also seem to give blogs more respect over time. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

OCTOBER 22, 2019

YouTube aficionado? Social bookmarking sites can also be used like social search engines. You can search and browse to see popular and recently added web pages. Stories are tagged, so you can filter through and search for stories on a particular topic. Drive Traffic to Your Site. SEO expert? Image Source.

Digg 86

Digg Curation Ideal Customer Profiles Advertising Mediums 86

Hubspot

MAY 7, 2020

The ZMOT study highlighted the need for sound Search Engine Optimization (SEO). Ranking for relevant keywords on search engines became all but essential to bolstering a company's online presence and holding up during consumers' Zero Moments of Truth. Consumers use search engines to find content more pointedly.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

seo.co

JANUARY 10, 2022

Tangentially, and detrimentally for many marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. This is not merely restricted to YouTube. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98