Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. After all, about a third of all Internet users -- all of them -- use YouTube. Funny story, right? Frustrated. online adults using it.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. SEO: Brian Dean’s YouTube strategy.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot.

CTR 50

CTR Features Organization SERP 50

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. Since gaming YouTube channels attract a lot of fans, this type of blog can also grow into a YouTube channel all its own. For instance, look at this vibrant, colorful photo of the Charles River.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Hubspot

MAY 7, 2019

These changes reduce bounce rates and increase page rank on Google SERPs. of web traffic took place on mobile phones. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%). of results, but YouTube drew only 1.8%

Statistics 98

Statistics Google Click Rate Adwords 98

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

OCTOBER 6, 2016

Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

MAY 14, 2019

Guerrilla marketing is placing bold, clever brand activations in high-traffic physical locations to reach audiences in a creative and cost-effective way, grow brand awareness, and spread the word about your brand. Guerrilla Marketing. Inbound Marketing. Partner Marketing. Personalized Marketing. Social Media Marketing. Video Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Outbrain

JULY 3, 2019

Banner ads are hyperlinked, and are used to drive traffic to the advertiser’s website or landing page. PPC, which stands for Pay Per Click, is an internet advertising model used to drive traffic to a website or landing page. Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. Ultimately, zero-click search steals traffic from websites, but it's still an opportunity to outrank your competitors. Vertical Growth.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. Better quality traffic and higher conversion rates. Why Target Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. We can leverage the ranking authority of other websites pass organic referral traffic to our sites. When you're competing for SERP visibility with a large brand, SEO is an uphill battle. Tactic #1: How to compete against HubSpot.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Marketing Insider Group

SEPTEMBER 14, 2020

Industries that blog tend to reach 55% more web traffic. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. Half of the clicks on SERPs go to the top 3 results. About 90% of website pages acquire zero organic traffic from Google. 26% of adults are almost always online.

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The culmination of these approaches has led to robust growth in our organic traffic, and a blog readership that is in the realm of major publications like HBR, Adweek and Fast Company.

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Marketing Insider Group

JANUARY 31, 2022

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience. Image Source.

Top of Funnel 295

Top of Funnel Examples Marketing & Strategy Paid Search Agency 295

Marketing Insider Group

FEBRUARY 9, 2021

Traffic: Without consistent traffic to your website, your content marketing efforts will fall short. Start measuring your monthly website traffic and unique page views so you can track progress month over month. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Optinmonster

DECEMBER 2, 2019

But, you need to understand the importance of SEO statistics and what you can learn from them if you ever want to grow traffic to your website. In this article, we’ll take a look at 50+ powerful SEO statistics that will help you boost your traffic. Okay, let’s go. 93% of online experiences begin with a search engine.

Statistics 80

Statistics Paid Content Traffic SEO 80

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

FEBRUARY 13, 2020

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. press coverage), and where the traffic is coming from -- along with similar keywords. Best Keyword Research Tools. Term Explorer. Accuranker. for Agency.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

ClearVoice

SEPTEMBER 25, 2023

Mastering these skill areas will help you: Generate traffic and leads organically Convince more people to buy your products and services Optimize your marketing campaigns so you get better ROI and results Humanize your brand and establish you as an authority We’re just scratching the surface, of course.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Hubspot

JUNE 4, 2013

Sites that have a holistic brand have held onto, or improved, their rankings and traffic post-Penguin 2.0. the message is clear: if you want to rank and drive real traffic, you need to build your online brand. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Scoop.it

MARCH 17, 2022

Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. This primarily comprises a high-traffic blog and large followings on multiple social networking channels. Evernote publishes most of its content on Facebook, Twitter, and YouTube.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. HubSpot Academy.

Course 118

Course Training Paid Content Paid Search Agency 118

Hubspot

DECEMBER 12, 2011

Conversion forms convert traffic into leads. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. Traffic - The visitors to your site. You can check your traffic rank on Alexa.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Scoop.it

JULY 28, 2022

Balancing SEO with content is fundamental to the success of any website, regardless if your goal is to build traffic, rank for a specific keyword, or rank for multiple keywords. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Here are some tips.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Single Grain

DECEMBER 28, 2023

For example, if you’re a competitor to Salesforce, target high-intent keywords like “Salesforce Alternatives” (MOFU) or “Salesforce vs. HubSpot” (BOFU). (“What is a CRM” would be a TOFU keyword.) Plus, updating content can enhance your SEO efforts, making you a more competitive force on the SERPs.

Tactics 52

Tactics Top of Funnel SEO Domain 52

Hubspot

OCTOBER 19, 2012

Or YouTube? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Single Grain

OCTOBER 30, 2023

Updating the blog posts you already have can be just as, if not more, effective in driving more traffic to your website. Dive Deeper: Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study] The ROI of Updating Content Creating new content does bring in traffic, but it also has its drawbacks.

Lead Ranking 52

Lead Ranking Lead Scoring Ad Frequency Content 52

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. If you have a messy landing page that’s hard to navigate, a big chunk of your traffic might drop off at the first step. Drive website traffic. Improve customer retention. Increase brand awareness.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52