Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Research conducted by HubSpot made it clear that salespeople are no dummies. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Buyers are in control, and they’re aware of it. .

Buy 70

Buy Process B2B Peer-to-peer 70

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech Advisor

JANUARY 2, 2020

Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. Look at ALL of your marketing channels, and look at how your funnel functions. There are already established stats like: 74% of customers feel frustrated when website content is not personalized.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Hubspot: The Event Invitation 7.3 Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. Use promo videos for top-of-funnel marketing efforts. Set a Goal 5.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. . Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.).

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Hubspot

MARCH 18, 2020

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Develop a stronger social media strategy for your business’s specific goals related to things like your marketing, sales, and service efforts. HubSpot Social Media Software.

Social Media 101

Social Media Analytics Media Work Management 101

Hubspot

JANUARY 30, 2024

Source: Our World In Data Here are some of the most impressive stats: Nearly 60% of Africans are under the age of 25, compared to 27% of Europeans. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Because this demographic is undergoing a massive boom. ?

Paid Search Agency 66

Paid Search Agency Startups Demographics Advertising Agencies 66

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts. Source: HubSpot. Or the stats in this case: via GIPHY.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Hubspot

DECEMBER 17, 2019

Let's say you're starting a winter holiday campaign that involves a sale on your most popular products — you might consider location and buyer behavior segments to see who to market to, and how. This process of using segmentation to catch the audience of customers is called targeting. Buyer behavior. Don't beat around the bush.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Hubspot

MARCH 14, 2017

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. Why Use Wistia. Great question.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hubspot

SEPTEMBER 29, 2016

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. 17 Stats That Uncover Key Marketing Differences Across Regions [New Data]. Least Effective Marketing Tactics. marketers, the most ineffective marketing tactic is paid advertising. Similarities?

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. HubSpot: The Event Invitation 6.3 Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel. What is a Promo Video? How to Make a Promo Video 4.1 Set a Goal 4.2

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Strategic-IC

JUNE 19, 2018

It’s worth taking the time to map your content to each stage of the buyer’s journey; video can be used to generate awareness, as consideration nurture content and to help buyers make decisions (for example, a product demo, a short summary video from a sales rep in an email, or video case study). Relevancy is Everything. Related: 3.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Mailmunch

APRIL 27, 2021

According to HubSpot Research , four of the top six channels on which consumers watch videos are social media channels. . Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. Video Ads Convert Sales . Video ads convert sales.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Optinmonster

MARCH 16, 2020

The difference in tactics is like the difference between how a shotgun and a sniper rifle operate: The former blasts away broadly and blindly hopes a few of the pellets hit. You can recover those signups by sending them an email reminding them to finish the process. Stage in Sales Funnel. Sendinblue. ConvertKit.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

SEPTEMBER 21, 2016

It details benchmark data on ROI, the lowdown on collaboration between Marketing and Sales, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year. 8 Stats You Need to Know From the 2016 State of Inbound Report. 2) 1/3 of marketers think outbound marketing tactics are overrated.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 24, 2018

76% say it helped them increase sales. We asked our respondents about all sorts of different platforms and techniques -- YouTube, Facebook, interactive video and more. What are your thoughts on the data above -- and are there any trends, tactics or techniques that you think will soar in the year ahead? Not so much.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

TrustRadius Marketing

APRIL 13, 2022

Agencies or freelancers can handle managing, creating, and promoting your brand for you. You may still want to see a range of costs to wrap your head around, but understand this range is based on using services and agencies to manage or create your social media content. You’ll see their case studies stats quoted in many SMM articles.

Paid Content 52

Paid Content Social Media Pricing Price 52

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. 35% of marketers are sending 3-5 emails per week to their customers ( HubSpot 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Contents 1.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Onboarding Your Remote Sales Team 1.1 Contents 1.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Mailmunch

APRIL 6, 2021

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Messenger marketing has made this process much simpler.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Webbiquity

MARCH 20, 2018

Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. B2B companies that regularly blog generate 67% more sales leads than non-blogging companies. 3: Nine Social Media Marketing Stats You Can Use. #4: alone by 2020.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

NOVEMBER 18, 2020

Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. Image source: HubSpot. What comes next?

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Industrial Marketing Today

SEPTEMBER 20, 2010

On the other hand, the sales team is probably complaining about the quality of B2B leads generated by your marketing team. They want better qualified and sales-ready leads. People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. The focus here is definitely on quantity.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Contents 1.

Statistics 157

Statistics Video Marketing Planning Business 157

Optinmonster

JULY 21, 2023

GetResponse ) Sales emails with 200-250 word length have the highest response rate of 19%. Reply ) 77% of B2B marketers utilize email marketing to drive sales and website visits. ” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know. billion by 2025. Statista ) 41.5%

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . The fundamental process of SEO remains the same for both B2B and B2C sites. Analyst reports.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137