Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

KoMarketing Associates

OCTOBER 12, 2022

Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. About 12% cited SEO in terms of the channel that has provided the best ROI this year, and 10% credited email marketing. About 16% of respondents claimed that social media has been a top website traffic source.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. For SmartBug Media, Intelligent Inbound means taking a flexible, data-driven approach to help your organization get results to maximize your ROI. Traffic Analytics Tools.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 85

Hubspot CRM Work Management Marketing Management 85

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Let your audience know about your valuable content to generate interest and drive traffic. Evaluating and addressing potential content marketing mistakes can help boost traffic and engagement. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Think about the different tools you use to drive traffic during a campaign. Here’s where UTM parameters become invaluable.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). By optimizing your efforts over time, you can boost sales and ROI for your business. This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Quick Takeaways.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Hubspot

MARCH 19, 2020

So how do you go about first, finding the right metrics to use, and second, proving your marketing's ROI to your boss? For example, if you've been running a campaign for three months, and you're seeing a sales growth of 5% per month, then your ROI calculation will take out that trend. ROI Excel Templates. Conversion Rates.

Template 95

Template ROI Budget Programs Click Rate 95

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Sharpspring

JULY 8, 2020

Discover how one business resurrected lost deals & increased site traffic more than 200%. SharpSpring’s agency-focused platform proved to be a great match for Authenteq, quickly demonstrating real ROI by: Providing quick and easy integration via the SharpSpring CRM migration tool. A Quick Overview. An Effective Approach.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Higher ROI. What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. (I agree!). Consumers Start on Search Engines. Image Source.

Social Media 362

Social Media Media Business Custom Publishing 362

Lake One

APRIL 21, 2020

Startups and HubSpot. Many of those startups, through their venture fund or accelerator, get access to a special perk known as the HubSpot for Startups program. What is HubSpot for Startups. Is My Startup Ready for HubSpot? Which Hubs Should I Leverage From HubSpot? Two things we love here at Lake One.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Marketing Insider Group

DECEMBER 20, 2021

Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Is one topic earning more traffic than another? This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

DECEMBER 28, 2020

Other large players in the space include HubSpot , Zoho , and Oracle. According to G2 Crowd, an independent software review website, these are their picks for 2020: HubSpot. You can realize a positive return on investment (ROI) with MarTech tools. Get started today–and generate more traffic and leads for your business.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. Here’s the data: One can assume this blog post has a pretty solid ROI. Mailchimp competitors”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. It can speed up processes, avoid traffic jams of data overload, and even predict the best routes to your target audience. It might ultimately hurt profit potential, too. Want extra credit?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Content Marketing Institute

JUNE 7, 2018

Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? For example, if your goal is to increase organic traffic to your website, that’s the destination.

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Hubspot

AUGUST 22, 2019

Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend. Here, we'll explain which one worked better for us. Live Video: Our Experiment.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Content Standard

JUNE 28, 2019

HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. Live and In-Person Events.

Top of Funnel 103

Top of Funnel ROI Sales Management Webinar Metrics 103

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Source: HubSpot). Steps to Measure Social Media ROI. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways. The good news?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. PPC is a relatively inexpensive way to experiment, and there is a solid average ROI for investing in paid search ads. SEO drives 30% of traffic, and 20% of revenue. they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Outgrow

MARCH 18, 2024

It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 44% of marketers are struggling to measure return on investment (ROI) ( Kentico ). Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. However, clickbait isn't the only way to earn traffic for your content. Let's talk about how to obtain that traffic without using false advertising. How To Get Traffic Without Using Clickbait.

Traffic 92

Traffic Work Management Ethics Youtube 92

Envy

SEPTEMBER 30, 2022

As people feel the economic crunches there are many factors that have to be taken into account when planning your 2023 budget; the pressure is rising for marketing teams to drive results and show ROI. When paid media is running, do you see a lift in direct, organic and social traffic? Events - Embrace the Hybrid. So what can we do?

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204