Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In Hulu Advertising. “[In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos.

Youtube 98

Youtube Video Marketing Budget Programs Work Management 98

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market.

Case Study 90

Case Study Case Studies Work Management Studies 90

TrustRadius Marketing

OCTOBER 27, 2022

If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. It can both be your company’s safety net when work gets frustrating as well as a system to streamline daily workflow. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

chiefmartech

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. Martech products increasingly invested in better UX as a competitive advantage.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We see businesses using more kinds of software, not less, that all needs to work together. Slack -- collaboration hub for work. Zendesk -- support ticketing and customer service software.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Optinmonster

APRIL 4, 2024

If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there. Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. HubSpot's "Pivot to Video" Playbook.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Hubspot

APRIL 12, 2021

Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. How Performance Marketing Works. It may be general brand awareness, sales for your new product line, more leads, or something else. Let's say Brandon Blackwood just came out with a new product.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Source: HubSpot. With content marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Outgrow

JUNE 20, 2022

Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. Current industry-changing trends that are attracting major VC investments.

Paid Content 52

Paid Content Communities Work Management Product 52

LeanData

DECEMBER 8, 2022

Automated appointment scheduling software has quickly worked its way into B2B revenue tech stacks. To select the right online scheduling software for your needs, you should first consider how meeting scheduling fits into your overall go-to-market (GTM) strategy. Hubspot Sales. What is Calendly? LeanData BookIt.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Hubspot

JUNE 26, 2019

To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. You can then make these changes through the Wordstream software. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

JUNE 12, 2019

A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. Click here.

Impressions 78

Impressions Product Video Marketing Work Management 78

Hubspot

MARCH 21, 2019

94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. To help you create ads that inspire your audience, we've compiled this list of nine fantastic LinkedIn examples -- and why they work. Tableau Software. Tableau Software. Elon University.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. For example, you will invest more resources into video content for platforms like YouTube and Instagram. If you decide to work with an agency, here are the cost parameters you should plan for. Ad campaigns.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Work smarter, not harder, with complementary work apps.

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Paid Search Agency 105

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. Sean Kingston feat. Informative?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

FEBRUARY 18, 2020

Ten years ago, businesses won because they sold a product 10 times better than the competition. Increasingly vocal buyers, easily replicable products, and eroding trust in businesses mean that a delighted customer base is more influential in driving growth than any marketer or salesperson. Buyers have changed, too.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. Selling angles sell products. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling.

Product 52

Product Best Practices Work Management Paid Search Agency 52

TrustRadius Marketing

APRIL 23, 2021

Understanding the difference between the two can help you decide which works best for your organization. This material is written with a simple goal in mind: to push the product on a broad audience. Outbound marketing strategy relies on a one-way communication flow persuading the audience to buy the product.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

JULY 12, 2023

However, the emphasis and key focus of this piece centers around the technology that can best assist you in incorporating them optimally and make them work well for you. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce. Top Video Marketing Platforms include Vimeo, Youtube, Animoto, Powtoon, Wistia, and Filmora.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Hubspot

NOVEMBER 7, 2019

Price: Free plan, or $50, $800, $3200/month Why it's great: All-in-one social media software. With HubSpot's social media management tool, you get an all-inclusive package. HubSpot's social media management features include monitoring mentions and engagement, and provides full analytic reports. Image Source. Image Source.

Budget Programs 98

Budget Programs Social Media Tools Enterprise Management 98

Hubspot

JUNE 14, 2018

Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days -- they need to get off their phones. Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. Phase Two: Ideation.

Design 94

Design Examples Product Customer Surveys 94

Hubspot

JULY 18, 2019

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done. Well, good news!

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Sales and marketing teams must work together to identify the criteria for an MQL and SQL. Watching on-demand software demos. Measure Engagement to Assess Thought Leadership & Buyer Intent. Filling out gated content forms.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Optinmonster

JANUARY 13, 2020

The whole point of an editorial calendar is to streamline content production and keep things organized. Having an editorial calendar keeps you organized, accountable and, most importantly, consistently productive. While there are many things that you can do with HubSpot , today we’ll just be focusing on the editorial calendar.

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. For instance, you can offer short-form content to provide a simple definition or explain a product in small portions. It's kind of like ordering a product online.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. Ad retargeting wasn't a thing, so we all had to settle for repeatedly seeing the same ads for products we had absolutely no interest in. At HubSpot, we call it 'CRM-powered advertising.'. In the U.S.,

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

MARCH 23, 2020

Your colleague is working from home today, so you Slack him to let him know when the piece is ready. Additionally, a virtual conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101