KoMarketing Associates

FEBRUARY 2, 2021

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design. Growth marketing is no longer a niche subject—it’s a pillar of successful companies.”.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. Start by creating your buyer personas.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Businesses can enhance their marketing campaigns and achieve better outcomes by understanding their ideal buyer persona(s) and utilizing data-driven perspectives. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. For B2B marketers with a lot of content and personas, this can be quite the challenge. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Lake One

OCTOBER 15, 2020

Do you fully understand your B2B buyer personas? After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Researching Your B2B Buyer Persona. Don’t have them? Image Source: Amwyright.me.

Buyer Personas 52

Buyer Personas B2B Marketing Planning B2B 52

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways. The good news?

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

Brandpoint

APRIL 14, 2016

To do that effectively, you need to understand your audience and their motivations and challenges, and it has become standard for many organizations to develop marketing personas. First thing’s first: What is a persona? Simply put, a persona describes whom you are trying to target and reach with your content or message.

Marketing Analytics Tools 91

Marketing Analytics Tools Marketing Management Demographics Template 91

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. Creating personas is helpful because the process combines research, conversions, and data.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Hubspot

FEBRUARY 23, 2021

Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Buyer personas are semi-fictional descriptions of the individuals who work at the ICP/businesses that would benefit from your solutions.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

OCTOBER 5, 2023

This will include effectiveness metrics such as website traffic, engagement, and conversion rates connected to specific campaigns. The first is website traffic. With this data, you can enhance your personas based on what campaigns are performing well and identify what is ultimately resonating with your audience.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. But to amplify content to extend reach, grow traffic and engage more prospects - content must be promoted after publication. Promoting Content To Enhance Traffic and Engagement. These are great starting points.

Promotion 48

Promotion Traffic Tips Adwords 48

SmartBug Media

SEPTEMBER 23, 2020

Start with empathy Start by conducting customer - and competitor - research to understand what their search intent is and what content they find most engaging, and identify any patterns among your buyer personas. Marketers are often forced to choose between growing organic traffic or growing leads. Align creators with this content.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Specifically: Translate ABM brand awareness from target accounts into website traffic. There are many persona templates available online; here is an example of one HubSpot offers: Content strategy.

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). Aligning content with customer personas and journeys ( Digital Agency Network ). 56% of marketers consider blogging to be effective ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Anyword

MARCH 23, 2022

Hubspot : Reader Personas + SEO Analysis. Next step: Hubspot. We’ll use Hubspot to define our reader persona, and then analyze our site SEO. So first to define our reader, we’ll use the tool’s free “Make My Persona” tool. How do they gather information for their job?

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

SalesIntel

NOVEMBER 17, 2022

There are several benefits to using SEO in edtech marketing: Increased traffic : By ranking higher in search results, you can attract more qualified traffic to your website, which can lead to more sales or conversions. Video traffic accounts for 69% of worldwide Internet traffic. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

ClearVoice

APRIL 5, 2024

You will also be able to answer the following questions: Which content is generating the most traffic? Update your customer personas accordingly. A content audit will tell you exactly what needs fixing and what doesn’t. Which content is the most popular and most read among my audience? Look up metrics for all content.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Engage Strategy #2: Add CTAs to High-Traffic Pages.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

SmartBug Media

AUGUST 19, 2021

Buyer Personas. If you haven’t already ironed out your buyer personas , now is the time to do it. According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” You’ve identified your personas, what they’re interested in, and how to best reach them.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

SmartBug Media

AUGUST 27, 2021

It all comes down to your buyer personas and your business’s unique goals. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Paid media can help you reach your buyer personas and gain inbound marketing momentum faster.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

JULY 2, 2021

Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts? Step 2: Ensure Posts Provide Value to Buyer Personas.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Source: HubSpot Let’s be honest—does any marketer really know what that means? But to increase traffic enough that it leads to an increase in conversions takes time and resources.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Anyword

AUGUST 25, 2022

From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. But do expect a decline in traffic over the next few months if Google detects any unhelpful pages on your site. Step Two: Create a Strong Customer Persona. As marketers, we all rely on Google. College students?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Hubspot

JUNE 16, 2020

Determine your persona. Your business already has a buyer persona — a fictionalized idea of the perfect customer. If it's appropriate, you might want to come up with an entirely different persona, one that's solely based around your enterprise audience. For example, let's say you create a persona called "Enterprise Ernie."

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

ClickZ

JULY 30, 2020

Therefore, developing personas can help with understanding what your audience cares to receive. A persona addresses the needs, challenges and motivations of your audience. When creating personas, it is important to understand your audience demographics, such as their age, gender, family situation and location.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

Lake One

OCTOBER 26, 2023

Inbound generally focuses on buyer personas creates content and motions to capture demand from buyer personas looking for solutions to a pain identified in buyer persona research. They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. It’s an innovative and memorable B2B marketing campaign that helps users create a buyer persona by answering a questionnaire.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Developing Personas for Each Account Creating accurate and detailed personas is a crucial step in crafting an effective account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Hubspot

DECEMBER 21, 2020

Take it from Brian Halligan, who worked at PTC before founding HubSpot : “From $0 to $100 million, PTC was successful because we sold a better widget. Where MEDDIC can get complicated is not in its execution but in preparing your sales team to seek the right information according to your buyer personas. Questions to ask.

Process 89

Process Buyer Personas Sales Qualified Leads High Quality Lead 89