Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. However, that time frame is only a benchmark, so you will need to determine what works best for your organization. Changes in the industry.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

FEBRUARY 5, 2018

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. It's displayed on top of the general results, and also includes the page's publication date, title, and URL.

Features 76

Features Google Work Management SERP 76

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Choose “Website” from the drop-down menu and enter the URL of your site.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Publish blog posts regularly.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

AUGUST 7, 2019

Not to mention, organic CTRs are declining, and zero-click queries are rising. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. Organic Growth Highlights. Organic Growth to Present Day. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. How recently have you updated the post?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. As mentioned above, local SEO isn’t hugely different from organic SEO, it still centres around keywords, content, links, on-page SEO and reviews.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

FEBRUARY 20, 2019

As you’ll see below, organic search is their biggest channel in many ways. Facebook also runs both as organic and paid and the team spends many an hour inside the platform. We therefore chose the three — organic Search, Facebook, and email — as a combination that would yield a comprehensive analysis with insights we can easily act on.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Your blog categories organize your content and make it easier for visitors to navigate your website. Configure your blog with a custom URL structure. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 17, 2013

is one of the easiest ways to improve your organic search performance. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. How to Improve Your SEO With Your Business Blog. Wait, what? Now think about it.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. Becker admits, "Featured snippets are kind of like the lottery.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Publish your content on social media outlets, especially Google+ business pages.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * The Ultimate Guide to Link Building with Content for SEO * How to Create a High-Performance Content Marketing Strategy in 2021.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Don’t Forget Your URL. Connect with HubSpot : So how can you best leverage your Twitter account for search?

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

FEBRUARY 20, 2020

In fact, the results were outstanding: in just over a year, we were able to grow Sales Hacker's traffic from 19,000 monthly organic sessions to over 100,000 monthly organic sessions. The goal of owning search rankings is simple: organic presence means qualified traffic, which leads to conversions, which turn into sales.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan. This means that tracking organic rankings is as important as ever.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Also, link to other people in content you publish. Connect with HubSpot : 7 Signs Your SEO Sucks, and How To Fix It.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 15, 2013

Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. URL parameters like session IDs can result in a site having a lot pages that are identical.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

APRIL 8, 2019

Content marketing is a marketing strategy that focuses on creating, publishing, and distributing valuable and relevant content online, with the purpose of reaching a targeted audience and incentivizing profitable customer action. Cool URLs don't change. Understand your buyer's journey. Keep content consistent and up-to-date.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

Conductor

JULY 6, 2022

Enterprise SEO aims to improve organic search visibility for large businesses, often in the Fortune 1000, by focusing on both high-level and more granular SEO approaches. The goal of every campaign is to get the right content in front of the right target audiences and drive more organic traffic to your website.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

FEBRUARY 20, 2019

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. Publishers can give Google these details by including structured data in the backend of their webpages. Google rich snippets.

Google 77

Google Tagging Click Rate Display 77

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Simple URL structure. So, if possible, keep your URLs short.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

ClearVoice

MARCH 26, 2021

How else can we account for the fact that in the last major survey undertaken by the Content Marketing Institute, only 10 percent of marketers “strongly agree their organization is delivering the right content to the right person at the right time?”. 6 steps to a comprehensive content gap analysis. Content Audit. Content Gap Analysis.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs). For example, on the HubSpot domain, we have an Instagram marketing pillar page.

Long Tail Marketing 74

Long Tail Marketing SERP Keywords Content 74

Hubspot

APRIL 25, 2017

Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). It's the short description you see on a SERP to "preview" what the page is about. Let's start with SEO.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Pearl Digital Marketing

JUNE 4, 2019

You’d probably go to Google and search for “hairdresser near me” or “barber Sydney” The results show after you’ve hit enter on the search are known as the Search Engine Results Page (or SERP). Slug : The slug is the final part of a URL that indicates that exact page of the site that you are on.

SEO 65

SEO Lead Scoring Lead Ranking Keywords 65

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Even if the publish date of the content is months or years old, search engines prompt users to view it, meaning it is high quality and more likely to convert leads. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

JUNE 9, 2020

” ~ HubSpot. So when I stopped by Traditional Medicinal’s website to see what new blends they might be offering, I paused on the Organic Reishi Mushroom with Rooibos and Orange Peel. Your copy should specifically speak to the pain points and goals of your buyer personas in their tone, according to HubSpot.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Hubspot

APRIL 30, 2018

Optimize URL, Title Tags, Headers, Meta Description, and Content. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Add Location Pages to your Website.

SEO 101

SEO De-duplication Work Management Aggregators 101