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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

They tend to go online between once and numerous times a day. ( Overall, there are 3 billion social media users. 93% of marketers perceive interactive content as effective, according to GO-Gulf. GO-Gulf ; Optinmonster). The world of digital marketing is constantly changing. 26% of adults are almost always online.

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Can You Use Content to Influence Consumer Behavior?

Marketing Insider Group

Consumer behavior is influenced by three types of motivating factors: psychological, personal, and social. Shareable content increases instances of social proof, a huge influencer of consumer purchase decisions. Social factors: The preferences and expectations of a person’s social groups (family, friends, neighbors, coworkers, etc.).

Insiders

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The Anatomy of an Effective Mobile Content Marketing Strategy for 2022

Scoop.it

Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond. Once you have the right tools at your disposal, you can start working on the concrete creative and technical aspects of content optimization for mobile platforms.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — Cent Muruganandam.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Your content needs to serve your business by supporting corporate goals. Careful thought must go into your content strategy for it to be effective. These questions are the foundation for your content marketing strategy, and they ensure alignment with corporate goals. What are the demographics of my buyer personas?

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40% of People Say They Don't Read Blogs: Here's How You Can Still Get on Their Radar

Hubspot

According to our 2020 State of Marketing report , blogging is the third most utilized form of content marketing, just behind video and infographics. Before you go deleting your blog just because of one survey -- remain calm. Not to mention, blogging is still incredibly valuable for search engine optimization. Data Source; Lucid.

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Intelligent Inbound® Marketing for Recession-Proof Industries

SmartBug Media

Part of inbound marketing is listening in on conversations from direct feedback and social media, sources of data that help you better align your product and messaging. That’s where Intelligent Inbound marketing comes into play. People want value first, and that’s why inbound works so beautifully: It provides value upfront.