Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Powerful Component of Your SEO Strategy Keep Content New and Relevant Want to drive more, relevant traffic to your website?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

JULY 27, 2020

This drives more traffic to your site. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. Page two and three get only 5.59% of the clicks. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Link building is a key part of driving organic traffic from search engines to your website. Organic Traffic. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You may get some extra traffic, but it’s mostly wasted traffic. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Look for the following: Loss of organic traffic. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Valasys

NOVEMBER 23, 2022

An online presence in the form of websites or social media posts has the ability to reach a wider audience, but what about the brick-and-mortar businesses that neither have any website or social media accounts nor require one? For SEO that is solely focused on voice, you must investigate and identify long-tail keywords.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed. You’re Driving the Wrong Traffic to Your Website. Social media ads. Referral traffic.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. That being said, successful marketing teams are not just lucky. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

JULY 22, 2015

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. HubSpot customers can use the Keyword Tool do just that. to help with keyword research.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Brian Dean of Backlinko was able to double organic traffic in 14 days by using the method. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers. TechTarget.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Ledger Bennett

MARCH 25, 2020

Think of organic search as “free” traffic – no paid ads required. An investment in an SEO strategy means your site will be optimized for organic traffic – specific search terms that visitors type in Google to find your page. By February, organic traffic skyrocketed to ~65k/month. Here’s why. What does this look like?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Biznology

FEBRUARY 24, 2014

Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Content marketing is red-hot. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

FEBRUARY 7, 2014

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Make sense? Think about it.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Marketing Insider Group

MARCH 7, 2021

DrumUp is also a social media management tool that lets you schedule and share content via the platform. Hootsuite is still my top choice for social media scheduling and sharing. You can manage all your social media accounts, monitor hashtags, track and respond to mentions all in one place. Content Sharing & Management.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 21, 2016

At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. Winning at SEO: Long Tail Keywords. Trade schools can rock SEO because you can take advantage of very specific keywords, called "long tail keywords" (LTK). In fact, 70% of all search traffic comes from LTKs.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

MARCH 29, 2013

Share your blog content with social media followers. I recommend running email A/B tests because you don't need to rack up enough traffic to, say, a landing page to wait for statistical significance; if you have a good size email list, you can get statistically significant results much faster. 5) Invest in a Social Media Ad Campaign.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. You need to convert that blog traffic into leads, and if you've written some amazing content, your readers will probably want to learn more from you. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. But they do know they want to learn more about a component of inbound marketing -- like how to use social media to generate leads. Traffic and leads are good, but customers are better.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

JULY 19, 2011

Today, we’ll specifically look at social media data sources. Sure, you should spend time learning the tricks of the PPC trade, but investing your time in analyzing social media data will reward you and your clients handsomely. Social Media Monitoring. Social media monitoring programs now come in every size and price.

Social Media 28

Social Media Cost Per Click Campaigns PPC 28

Hubspot

DECEMBER 23, 2011

Converting traffic into leads. Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

KoMarketing Associates

MAY 3, 2022

B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. Use an SEO tool like Ahrefs to track it. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Sharing the content on social media. It’s in this range that traffic steadily increases, and you’ll start to see the benefits of compounding organic traffic. Image source: HubSpot. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

FEBRUARY 17, 2015

Here are some ideas of goals specifically defining brand awareness to get you started: Increase our brand''s external media coverage by X% by Y DATE. media mentions, social mentions, review mentions, etc.). Increase referral traffic by X% by Y DATE. Increase direct traffic by X% by Y DATE. Me neither.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28

Hubspot

SEPTEMBER 15, 2016

The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. Our main focus was especially high-volume keywords (a few thousand searches a month) — we were shooting for the stars, and hoping for big wins in organic traffic. More clicks = more business, right? Not always. but not conversions.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28