SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Hubspot

NOVEMBER 16, 2018

Having a Company Page on LinkedIn is essential. On November 13 th , LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences. If you log into LinkedIn today, you’ll notice some obvious differences.

Linkedin 76

Linkedin Paid Search Agency Companies Work Management 76

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Multiple Landing Pages: The More the Merrier Hubspot reports that business websites with 10-15 landing pages increase conversions by 55% over those with less than 10 landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In February 2019, LinkedIn Live was launched to individual users. And I'm not the only one. Virtual Events.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. LinkedIn- Refine Labs. They have an outstanding LinkedIn strategy. Do give it a read!

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Heinz Marketing

MARCH 4, 2021

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. Generates link-based traffic. According to HubSpot , roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased. Social Networking.

Paid Content 132

Paid Content Social Media Media B2B 132

Navigate the Channel

JUNE 21, 2023

From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. each year, and YouTube and Instagram are both losing users.” Pinterest has a growth rate of 7.5%

Business 65

Business Social Media Youtube Facebook 65

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. One of the biggest takeaways he shared in using social ads is that you don’t need a massive social ad budget to drive traffic and leads. Even $20 to $50 per week can make a difference.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos. It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Optinmonster

DECEMBER 28, 2023

Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” OptinMonster is the best lead generation software that can help you monetize your website traffic. Social media is great for creating brand awareness, running giveaways , and driving traffic to your website. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Speedy ad spend : If you start your CPC bidding too high, you may blow through your budget before you start seeing traffic to your landing page.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

AUGUST 2, 2018

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. They also drive traffic to your product pages. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. With almost 1.5 Here are the KPIs for each objective: Awareness. Brand awareness.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube? Make It Social. Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Hubspot

JANUARY 30, 2020

Plenty of parenting blogs have added a YouTube channel to keep content fresh, more engaging, and expand into new target markets For instance, Happily Eva After, the parenting blog shown above, now has a thriving YouTube channel. If your blog is one of your largest sources of traffic, it makes sense to use it as a lead nurture tool.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blogging: for any new business blog, traffic typically starts out modest but grows over time. Newly-launched blogs typically generate a very small share of total traffic from organic search, but the proportion builds over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Two words: Gated content!

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Hubspot

JANUARY 22, 2020

These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. LinkedIn Ads. Social Media Alternatives.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

SpotMe Blog

SEPTEMBER 15, 2022

Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? How will you then share it on LinkedIn, for example? For sure, email dominates in helping you gain traffic and engaging your audience. Does it make sense for your business? Social media.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( Go-Global ). Livestream ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Excelsior Research

DECEMBER 5, 2021

Such campaigns are crucial to driving traffic to your website. Some of the prime elements your business Digital Marketing Strategy should consider are: Ads Traffic Merit: Ads relevancy to your business: Determines whether the query from ads campaigns is relevant to your website content and services. Are you also curious? QUICK LINKS.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Vidyard

FEBRUARY 13, 2020

By empowering different teams to easily create, share, and track custom video content, high-growth B2B organizations, including Digital 22 , Jostle , Miovision , and New Breed , are seeing faster growth and greater efficiency across their customer-facing teams: Digital 22 , the largest 100% largest HubSpot agency in the UK, generated £1.6

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84