YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. But how can you measure the success of your YouTube videos and apply this information to your overall marketing strategy? YouTube's Insights section offers data that can guide you in the creation of a buyer person, including the age range and gender of your audience. Use online video to generate traffic and leads! MORE >>

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. His post includes an excellent graphic illustrating the distribution of social media traffic across the major networks. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. It will fundamentally change SEO. MORE >>

While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips. What Does YouTube Look Like Today? As proven by the stats above, YouTube's success has been tremendous in its first five years. YouTube's growth is staggering. MORE >>

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Among them: asking questions, getting answers, building your brand, and driving targeted traffic to your website. Ways to Find Legal Music for Your YouTube Videos by Mashable. social sharing best practices for driving traffic by iMedia Connection. 85% of Inc. MORE >>

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Value. MORE >>