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How To Increase Referral Traffic And Get More Leads


Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ? What Is Referral Traffic? Why Is Referral Traffic Important? Referral traffic also has SEO benefits.

10 Tips for Getting Long-Term Traffic to Your Content


We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. When you look at your last thirty days worth of traffic, identify which pieces of content not published recently are driving significant traffic. We then hit publish. It’s simple.

Wistia or Youtube?


What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. However, it can’t be integrated with HubSpot like Wistia can. There’s also no way to add a CTA to a YouTube video (yet). Think: Wistia and YouTube.

8 Clever Ways to Triple Your Content Output (and Traffic)


They’re also a great way to attract links and traffic: according to AnsonAlex , businesses that publish infographics grow their traffic an average of 12% more than those that don’t. Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. Of course not! link].

How to Create a Content Strategy That Actually Drives Organic Traffic


Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic. Let''s get started. Visuals. Email. Webinars.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. His post includes an excellent graphic illustrating the distribution of social media traffic across the major networks.

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24 reasons SEO and social media are inextricably linked


Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from   earned media   as opposed to  paid media. 22% say social media.

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How to Use YouTube's Analytics for B2B Marketing


YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. But how can you measure the success of your YouTube videos and apply this information to your overall marketing strategy?

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SEO for YouTube: How to Search Optimize Video for B2B Marketing


Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Connect with HubSpot Title & Description.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

For instance: There were  107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed  on YouTube every day. I do this to show how many people are using the web, to preempt the “My customer doesn’t use the Internet” conversation (yes, I still hear that). magazine.

How Social Media, Content Transform Marketing from Expense to Investment


online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blogging: for any new business blog, traffic typically starts out modest but grows over time. Newly-launched blogs typically generate a very small share of total traffic from organic search, but the proportion builds over time. Photo credit: DIY Marketers.

18 (of the) Best Web Analytics Guides of 2011


When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.

Best Twitter Guides, Tips and Tools of 2010


How Twitter increased my blog’s traffic by 300% in one week by Ever wonder exactly what impact Twitter can have on blog traffic? Ways to Not Get ReTweeted by HubSpot Blog. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets?

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Value.

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Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.

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In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]


New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Bytemobile has found that in 2011, 60 percent of all traffic on mobile Web devices will be for video. The study also shows that 10 percent of mobile Web users account for 90 percent of mobile Web traffic. Connect with HubSpot

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Ways to Find Legal Music for Your YouTube Videos by Mashable. 85% of Inc.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Now, in addition to articles from 18 Kinaxis employees are posts from 5 leading industry experts, further helping to drive site traffic and strengthen the positioning of Kinaxis as leaders in their industry. times increase in website traffic, 3.2 times increase in blog traffic in 2009 when compared to 2008 numbers. The Bottom Line: Hinda’s blog traffic has increased steadily in a short time to over 1,000 visits a month and a 15% increase in traffic to their web site with subscribers from more than 30 different customers.  Louis E. Nothing.  Louis E. Kinaxis.

Web Presence Optimization Software Review: gShift Labs


HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. The software displays traffic, conversions, bounce rate, social shares and search rank on assigned keywords for all of these pages. Features.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

@RBeale on Twitter Ryan Beale on Facebook RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Video is in demand. 

Happy 5th Aniversary To YouTube’s First Viral Video


While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips.

Haunted House Uses Social Media to Generate 10,000% More Web Traffic


By 1:00 PM, we noticed we were at twice the normal daily traffic on our website, and by the end of the day, traffic increased by over 10,000 percent!" He went on to credit social media, with large increases in engagement on Flickr, Facebook , YouTube, and Twitter. Connect with HubSpot The Approach. The Results. The company reports that the results have been staggering.

Social Media Readings: Nine Things to Get You on Track

B2B Marketing Unplugged

Let’s start with this new one from the good people at Hubspot. Because whether you like it or not, the big F drives traffic and search results. On YouTube: I think video is one of those things business marketers are either really good at or really suck at. I don’t see a lot of stuff in the middle. The best advice can be found on YouTube itself. But that’s my issue.

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How Long Does it Take to Get Results from Content Marketing?


The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. HubSpot discovered that 10% of all posts draw 38% of the traffic. “ Marketing is impatient.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Video constitutes 50% of all mobile online traffic and over 90% of internet traffic. Hubspot ). Where Are We Coming From?

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Video Streaming Is Now 39% of All Mobile Traffic [Data]


Some key findings include: Video streaming now makes up 39 percent of all mobile traffic. YouTube was 22 percent of all mobile bandwidth in the first half of 2011. YouTube accounts for 52 percent of global video streaming. Additionally, if you aren't currently uploading your videos to YouTube, it's time to start now as its reach and influence only continue to grow.

LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. In fact, as the subhead to their press release states, what they’ve really done is somewhat more modest: add “real-time Web traffic intelligence” by providing features to capture search terms, referring sites and page views, and link these to individual visitors. The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). All of these are valuable reports.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic. That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. to convert anonymous traffic that’s generated by more top-of-funnel and campaign content. Top of the Funnel Content. Not really. It can.

6 Ways Social Media Marketers Should Capitalize on the Visual Content Revolution [INFOGRAPHIC]


According to HubSpot's own research , photos and images on Facebook generate 53% more Likes than the average post. Furthermore, Shareaholic recently reported that Pinterest is now the 4th largest traffic driver worldwide. Source: ROI Research ) Tweet This Stat. 2) As of 2012, YouTube now streams 4 billion online videos every day. Like a moth to a flame. think not. Check it out.

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48 Phenomenal SEO Guides, Tips & Tactics


Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. But change is.” by Forbes. SEO is product.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1,000,000 invested.

17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]


Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. Marketing Priorities & Challenges. 4) Marketers on both sides of the pond agreed that converting customers and growing web traffic are the top two priorities for 2017. 10) YouTube is planned to be a key element of 36% of U.K. marketers? Similarities?

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10 Pieces of Content Your Audience Really Wants to See [New Data]


Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. 10) HubSpot Academy Certifications. Social Media. Videos.

21 of the Best Social Media Marketing Guides of 2013 (So Far)


” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. ” While this post isn’t an exhaustive guide to YouTube SEO, it’s a great start. ” stage to the “how do I do it?” 90% of Inc.

15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More


That said, April 1st pranks can be a great way for companies to drive traffic to their sites and to create buzz about their brands. ” HubSpot - SprocketVision. YouTube - Picking a Winner. The initial goal of YouTube was to find the best video ever created. In 2023, YouTube claimed the site would go back online to feature the winner, and nothing else.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013


What are the best ways to drive website or blog traffic with Twitter? 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Why?”. Mary C.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Mark Walsh reports the findings of an Altimeter Groups study showing that “global corporations are now struggling to manage an average of 178 business-related social media accounts, spanning Facebook, Twitter, LinkedIn, YouTube and Foursquare, among others…Social media has often been harnessed haphazardly for marketing, sales, customer support and product development. Get a dog.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data


You may recall that back in October 2011, Google (citing the reason of privacy), announced it would start encrypting search results for logged-in Google users (including any Google-owned product like YouTube, Google+, Gmail, etc.). Andy Pitre , HubSpot Analytics Product Manager: "As marketers ourselves, we aren’t too happy about these recent developments. Why, Google. No bueno.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


asked HubSpot Social Media Marketing Manager Marissa Emanuele what she thought of the latest changes to Facebook Live. Facebook sources said the platform would sell the ads and share 55% of the sales with publishers -- the same share that YouTube offers. found that Facebook makes up 41% of all referral traffic, which is more than Google properties. January 2017. August 2016.