Marketing Insider Group

SEPTEMBER 28, 2021

Showing value and evoking emotion are two ways to use action words most effectively. If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. They’re also a great way to communicate the value of your content to customers from the start. Quick Takeaways.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Improve ranking on Google with local SEO. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social media traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. However, the value of these efforts often gets lost in translation when communicating with executive leadership.

Allocation 126

Allocation Barriers Lead Scoring Lead Ranking 126

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. I Googled it and took the top ranking URL and put it into Ahrefs. Without even looking at any data, you know how you can tell these keywords are high value?

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

AUGUST 28, 2023

Our AI and automation doesn’t require manual setup or continuous investment, so you can start seeing value immediately. Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). Optimizing marketing workflows. Customer service.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Producing quality content is the cornerstone of creating content that will rank well. Keyword Research Practices to Follow.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. With this in mind, here are a few user engagement metrics that Google and other engines seem to value as priorities.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. HubSpot publishes (or republishes) approximately 260 blog posts every three months.

Hubspot 74

Hubspot Traffic SERP Template 74

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions. You could be missing out on a wealth of leads because your content engagement is failing you.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Quality Score. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? When it comes to HubSpot, they support two types of multi-touch attribution reports: . These multi-touch reports measure the entire journey from the visitor/stranger phase to the point where the lead became a customer. . Why is Hubspot Renowned for attribution reporting.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. The same survey found that 77% of CEOs expect marketing to directly impact their bottom line — they reported their three top priorities to be new customers, increased sales, and sales lead generation.

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. These metrics gauge the effectiveness of your ad and improving them will lead to more engagement. Display Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

DECEMBER 22, 2020

That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

PPC 101

PPC Work Management SEO Top of Funnel 101

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. However, there is a solution to this problem, and it comes in the form of “hot leads”.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. In 2022, lead generation was established as the foundation of most organizations’ growth strategies, with a reported 50% of marketers ’ emphasis on lead generation, making it a top priority.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

SmartBug Media

AUGUST 27, 2021

Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. The topic clusters model. Topic cluster model explained.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Understand how it is being ranked by search engines. Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. You might have heard that content is an elixir for growing a small business.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

DAGMAR Marketing

APRIL 15, 2022

There are hundreds of ranking factors that contribute to where your website will be placed in search results. SEO rewards businesses that adhere to its ranking factors with higher placement in search engines. It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking.

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Scoring 69

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Re-imagine your purpose Tie your campaigns back to your core values and companies mission.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). As is true with organic search and paid search alike, the more relevant your content is to each individual search query, the higher you will rank.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. SEO can be broken down into two main categories: on-page SEO and off-page SEO. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Rank Higher in Search. Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. At a Loss Without Physical Events? Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

SmartBug Media

JULY 2, 2021

Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver. Building this strategy involves sourcing keywords that are relevant to your brand, indicate that users are in the market for your solution, and have a low difficulty score. Step 2: Ensure Posts Provide Value to Buyer Personas.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

JUNE 9, 2020

It gives you a chance to provide highly motivated readers with a ton of value and context. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader. Don't forget that a page optimized for SEO is also a huge boost to improving rank).

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

AUGUST 8, 2019

When done right, PPC can earn you quality leads. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Velocity Partners

FEBRUARY 20, 2024

Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ). Getting your cost per lead under control. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Optinmonster

FEBRUARY 21, 2024

We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Plus, unlike backlinks, crosslinking is entirely within your control.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77