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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes.

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15 Free Professionally-Designed Landing Page Templates

Hubspot

If you don’t have the bandwidth to build a page yourself, have little experience in design software, or have limited resources to hire a designer, using a pre-designed template could be the most efficient way to launch a professional looking page in a short amount of time. 15 Free Professionally-Designed Landing Page Templates.

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How to Develop a Go-to-Market Plan That Works [+Free Template]

Hubspot

Define your content and lead-gen strategy. We’ve created a basic fill-in-the-blank template to help you get started on a killer go-to-market strategy. Feel free to copy the below template into a document and customize it to fit your product or service. Go-To-Market Plan Template. Adjust and iterate as you go.

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The Best Website Building Software for 2020

SmartBug Media

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. Best Website-Building Software.

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Building a Robust (Yet Simple!) Lead Scoring Model

SmartBug Media

As a disclaimer, we use HubSpot for our customer relationship management (CRM) platform and utilized their basic lead scoring model to develop our own. For this reason, we will discuss how lead scoring models work in HubSpot, but many of the ideas could be applied to other CRMs. Limitations of Basic Lead Scoring.

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Use This Customizable Sales Cover Letter Template to Win the Job

Hubspot

Click here to jump straight to the template.). But if you’re applying to a less formal place (like HubSpot!), Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. General cover letter tips. Your cover letter should be three to five paragraphs and no more than a page.

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9 Martech Tools to Skyrocket Your Lead Generation Numbers

Televerde

In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. There are several martech tools specifically focused on lead generation that companies can integrate with their websites, email marketing systems, and CRM systems. Hubspot Marketing Hub. TrustPulse.