Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

DECEMBER 31, 2020

But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think.

Promotion 254

Promotion POS Business Paid Search Agency 254

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Engaging with your audience online, using humor, and giving users a good reason to follow you will help you boost your following on social media. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Personal branding is when you market yourself and your work as a brand. Gain Recognition.

Personalization 303

Personalization Brand Identity Branding Custom Publishing 303

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. To ensure that content is relevant and useful, B2B marketers need to have a deep understanding of who their customers are.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? It’s also important to consider format and platform.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 126

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. How can you create consistent, long-term value for prospects and loyal customers? You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Interested in learning more about how SEO benefits your future? Click here.

Social Media 98

Social Media SEO Optimization Media 98

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This makes them a great target for adventure, luxury or wellness travel and event-based promotions.

Television marketing 100

Television marketing Planning Paid Search Agency Peer-to-peer 100

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Outgrow

APRIL 29, 2024

The Power of Influence: Leveraging Social Proof to Boost Engagement Have you ever wondered what keeps a brand strong in today’s tough competition? No business can afford one-time customers after their marketing and branding efforts. Let us now take a look at the different types of social proofs. What is Social Proof?

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Stevens & Tate

NOVEMBER 7, 2022

More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. Digital Marketing Tactics for Senior Living Communities. Online Advertising.

Communities 119

Communities Tactics Planning High Quality Lead 119

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way.

Social Media 119

Social Media Examples Media Urgency Marketing 119

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. These personalities have a great online presence, and their audience strongly trusts them.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. Influencers.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Practices Media Best Practices 111

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

You can share the love during Customer Service Week in October, and use these tips to make sure your agents are celebrated throughout the year. Supercharge your customer service High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Your agents work hard all year!

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 114

Brand Identity Branding Marketing AI Social Media 114

Stevens & Tate

NOVEMBER 30, 2023

Noteworthy Marketing Trends and News The Guardian view on festive marketing: stop spending like there’s no tomorrow In 1998, a British newspaper introduced “Black Friday” as a post-Thanksgiving shopping phenomenon in the US. However, the environmental impact of promoting overconsumption is a growing concern.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. In this guide, we’ll explore how strategic content partnerships can amplify your results. Enhanced brand credibility: Association with established brands enhances the credibility of your own brand.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. With the many platforms and apps, it can take time to understand where your audience spends time online. Operationalizing a brand advocacy program. It reflects an occurrence.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? How can you avoid becoming one of those? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. For example, if you use MailChimp, you can message your first 2000 users for free. Plus it’s very cost effective.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. Read on to learn about gamification marketing and how it can be used to convert. Read on to learn about gamification marketing and how it can be used to convert. Games and marketing may sound strange, but they’re actually a match made in heaven.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. B2B businesses need to foster a strong spirit of community to serve their clients and customers better.

Communities 121

Communities Ad Building Brand Identity Branding 121

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. And LinkedIn audiences have twice the buying power of the average online audience. Imagine the boost these community-centric Groups give to your LinkedIn marketing. In this article, we’ll explain ways in which LinkedIn Groups can benefit brands.

Linkedin 129

Linkedin Work Management Rules Marketing Management 129

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. They no longer expect accidental virality by hiring an influencer.

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 80

Brand Identity Branding Marketing Management Advertising Agencies 80

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sprout Social

AUGUST 25, 2020

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. How to increase your car’s value by $1B. Step one: [link] (cc: @Schwarzenegger ) pic.twitter.com/7Swrm3I88l. Fair question!

Planning 133

Planning Paid Search Agency Advertising Agencies Communities 133

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. Image Source: TechCrunch.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Oktopost

MAY 11, 2020

In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. A Few Take-Aways from Lee Hackett: The Shockwave Phase: When Covid-19 began making waves, leaders of the sales and marketing community were hit with a shockwave. How do we keep our people safe?

Digital Transformation 170

Digital Transformation Marketing Automation Services Broadcasting B2B Sales 170

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98