WriteSpark

SEPTEMBER 21, 2010

If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects? Not at all.

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

JULY 6, 2011

Have you considered how a freelance writer can help resolve some of these issues? For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. How has a writer or other external creative resource helped you in managing project issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

Have you considered how a freelance writer can help resolve some of these issues? For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. How has a writer or other external creative resource helped you in managing project issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. certainly help. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. certainly help. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

APRIL 10, 2012

These ideas can help your search. Instead, I recommend that clients find a writer whose focuses on this kind of work. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

These ideas can help your search. instead, I recommend that clients find a writer whose focuses on this kind of work. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

JANUARY 5, 2010

You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. You may already have a good working relationship with one or more freelancers.great! A new product launch means you need several writers working in parallel.

Copywriting 120

Copywriting Linkedin Resources Activities 120

WriteSpark

JULY 20, 2010

Quality of the work. Here's an easy way to evaluate: how much rewriting of the writer's work is necessary, especially after the second draft? The writer can work independently, but knows when to ask for your help in gathering information, contacting input providers, or refereeing comments and input from document reviewers.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). do you find helpful for the working relationship between SMEs and writers? Here are my top ten ways to be a good SME: . Respect the fact that you know the product, the writer knows good writing.

SME 120

SME Copywriting Rules Features 120

WriteSpark

OCTOBER 19, 2010

An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project. How else have you used writers and other freelancers to help with managing your marketing and PR projects?

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

OCTOBER 19, 2010

An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project. How else have you used writers and other freelancers to help with managing your marketing and PR projects?

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

OCTOBER 5, 2011

The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. But of course, not every topic is suitable.or even best presented in a white paper format. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

The following criteria can help you decide; consider a white paper for a topic that: Explains the design, implementation, or application concepts built into the product or technology. But of course, not every topic is suitable.or even best presented in a white paper format. A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. the work she had already been hired to do. the work she had already been hired to do. Consider another scenario.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. the work she had already been hired to do. the work she had already been hired to do. Consider another scenario.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

MARCH 2, 2011

Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Copywriting Help for SMEs. A cost-effective solution to these challenges is using an experienced technical copywriter to help your SMEs develop their blog posts, white papers, technical articles, and Web content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Don't let short-notice, small, or refresh projects give you any concern about finding freelance copywriters or agencies who will accept that work. Most will be happy to help, and will give the document the same level of care and creativity as higher-profile material. .

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Don't let short-notice, small, or refresh projects give you any concern about finding freelance copywriters or agencies who will accept that work. Most will be happy to help, and will give the document the same level of care and creativity as higher-profile material. .

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. We asked firms to rate how effective these online tools were at helping them meet their business objectives. Effectiveness of Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. subject matter experts) who might be tapped to work on this project. The project keeps getting postponed because you don't have time to manage it.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. subject matter experts) who might be tapped to work on this project. The project keeps getting postponed because you don't have time to manage it.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

AUGUST 19, 2008

Working with Writers. These factors will help you determine whether your projects need a true technical writer or, more likely, a technical copy writer. User manuals, online help files, release notes; sometimes very technical articles and white papers. August 19, 2008 in Sales Materials , Working with Writers | Permalink.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

MAY 14, 2013

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. We asked firms to rate how effective these online tools were at helping them meet their business objectives. Effectiveness of Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

APRIL 6, 2011

But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known. An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. How did you handle it? . .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known. An experienced case study writer can help you make the best use of whatever customer story is ready to tell, now or later. How did you handle it? . .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

NOVEMBER 11, 2008

Working with Writers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. Help, fix my draft!" Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. « When the Draft has "Problems" | Main. | Website Writer.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

DECEMBER 16, 2008

Working with Writers. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Listed below are links to weblogs that reference How Marketers Can Help Salespeople Succeed with Large Companies : Comments. Help, fix my draft!" Case Studies. Content Marketing. Social Media.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

FEBRUARY 18, 2009

Working with Writers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Help, fix my draft!" Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Social Media.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 12, 2008

Working with Writers. Help, fix my draft!" Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. « Welcome! Whats the Difference?

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

APRIL 11, 2018

So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. Then work with the writer to make sure the interview questions will gather the needed input. Good content is a shame to waste.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

APRIL 11, 2018

So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. Then work with the writer to make sure the interview questions will gather the needed input. Good content is a shame to waste.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

OCTOBER 8, 2013

So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. Then work with the writer to make sure the interview questions will gather the needed input. Good content is a shame to waste.

Case Studies 120

Case Studies Case Study Paper Content 120

WriteSpark

AUGUST 13, 2013

The factors below will help you evaluate the skills and experience of job candidates and freelance writers. Content Marketing Sales Materials Working with Writers case study content marketing copywriter long form content social media update white paper' What should you expect of a long-form copywriter?

Copywriting 120

Copywriting Case Study Case Studies Paper 120