Martech

MAY 26, 2022

So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” According to the FTC, “Twitter induced people to provide their phone numbers and email addresses by claiming that the company’s purpose was, for example, to ‘Safeguard your account.’

Twitter 102

Twitter Advertisements Advertising Privacy 102

KoMarketing Associates

AUGUST 23, 2017

Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sharpspring

DECEMBER 20, 2019

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Research on the Benefits of Twitter for Business. Understanding Your Audience.

Twitter 59

Twitter Marketing Automation Services Business Small Business Marketing 59

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Martech Advisor

APRIL 6, 2020

Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Let's look at the insights that came through and how it can help marketers. Based on the responses, the key findings from the survey are as follows: 46% more shoppers spent over $500 on Amazon in 2020 than in 2019.

Amazon 53

Amazon Customer Surveys Peer-to-peer Mobile Advertising 53

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. How Executives Help Establish a Strong Brand Position.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Webbiquity

OCTOBER 17, 2023

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Studies like these can help estimate costs, plan strategies, and benchmark your results against industry peers. Leave a comment below or reach out on X/Twitter.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

SendX

JULY 1, 2021

This can help you not only in retaining customers, but also in finding new ones. A VOC template like this one from Miro is helpful when planning out these questions and then organizing your customers’ responses afterward. Surveys Surveys can be effective at various points in the purchase cycle.

Business 360

Business Template Customer Satisfaction Analysis 360

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 Have you uncovered your own top B2B marketing news item we haven’t yet covered?

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 97

Twitter Communities Network Marketing Tips 97

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Why isn’t it helping? The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S.

Marketing AI 122

Marketing AI Paid Search Agency Aggregators Forecasting 122

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Top Rank Marketing

AUGUST 11, 2023

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. In fact, nearly 45% of people surveyed say they would view a brand more positively if they responded to a critical post.

Paid Search Agency 173

Paid Search Agency Social Media Lead Ranking Lead Scoring 173

Martech

JANUARY 16, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Unfortunately, it may be too late for that to help with the 2024 elections. This video content was synthetically generated.”

Marketing AI 111

Marketing AI Paid Search Agency Companies Amazon 111

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. October marked the fourth consecutive month that the U.S.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Webbiquity

JULY 30, 2020

This content strategy can help you highlight the key benefits of attending your event while also showcasing the panels and speakers to potential attendees. Testimonials from influencers who will be there can help assure guests they won’t be the only ones venturing out into the world. Radio and television ads may also help you out.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok. Another 58% said it helps improve brand reputation, and 32% cited brand advocacy as a benefit. How do influencers create value for brands?

Research 243

Research B2B Marketing B2B Budget Programs 243

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Contently

APRIL 6, 2023

A well-crafted buyer persona based on research and data can help you: Understand your customer’s goals, challenges, and pain points Create content that resonates with your target audience Tailor your marketing campaigns to your customer’s needs Improve your customer experience Why Are Personas Important for Your Content Strategy?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Lenny's Newsletter

SEPTEMBER 24, 2023

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Because these developing techs could help you improve your customer service and yield impressive ROI next year. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Practices 293

Practices Tips Business Emarketing 293

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Social Media 53

Social Media Twitter Facebook Media 53

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79