Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

FEBRUARY 15, 2024

working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” DiGGrowth’s DiGGi-GPT is a Gen-AI marketing data assistant that helps marketers analyze their data, optimize their campaigns, and make data-driven decisions. 25% are gearing up to jump on board.

Marketing AI 98

Marketing AI Enterprise Management CPC Cost Per Click 98

Marketing Insider Group

FEBRUARY 27, 2023

That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. A marketing workshop can help you implement a content marketing strategy that turns that dream into a reality. Here’s how we’ve built our marketing workshop to help our clients achieve success. No problem.

Lead Ranking 248

Lead Ranking Planning B2B Thought Leadership Lead Scoring 248

Oktopost

APRIL 29, 2024

Doing this helps to drive your leads that you are in contact with further down the funnel. Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. It provides insights into customer behaviors, interests, and purchase intentions. What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 101

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 101

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. ZoomInfo helps sales development teams do more than just drive additional revenue – we help them make better use of their time and do more with less.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Hubspot

MARCH 27, 2023

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

Binary Demand

MARCH 26, 2024

Let’s define intent-based marketing initially with its workings. In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work?

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. How to Be a Leader Everyone Loves to Work With. Don’t be a leader who makes coming into work a challenge for your employees.

Intent Signal 89

Intent Signal Purchase Intent B2B B2B Sales 89

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. Put Intent Data to Work for Your Team.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Martech

FEBRUARY 8, 2024

It works great when someone googles a TOFU keyword and then downloads your lead magnet. However, you can still use some common tactics and techniques to make your BOFU strategy work. Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. Get more leads.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Convince & Convert

APRIL 25, 2024

I’ve made the AI = AI joke countless times professionally now, but honestly it works: Artificial Intelligence is to 2024 what Allen Iverson is to 2001 — hot. Contact the team at Convince & Convert if you’d like help to expand on these insights, and to add depth and actionable advice to fully explore the terrain laid out in the research.

B2B 156

B2B Case Study Case Studies Content 156

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Marketing Insider Group

NOVEMBER 22, 2021

Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. How web analytics can help you improve content marketing.

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

Marketing Insider Group

MAY 20, 2020

Meaningful brands work to connect with consumers on a more authentic level. According to the Havas Group, which helped to coin the term ‘meaningful brands’ with the annual Meaningful Brands study , meaningful brands “inspire meaningful connections between people and brands to generate business results. What Are Meaningful Brands?

Branding 302

Branding Brand Identity Purchase Intent Fulfillment 302

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

markempa

JULY 6, 2017

Sales have not been given the ability to hand leads back to marketing to re-engage for further work or nurturing on their behalf. Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Get sales management support to help keep sales team accountable. Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Martech

OCTOBER 14, 2021

The solution is expected to help publishers monetize their inventory by offering highly relevant topics to specific advertisers. For example, it can identify content, the consumption of which is consistent with purchase intent — such as reviews. Why we care.

Advertisements 92

Advertisements Advertising Purchase Intent Privacy 92

PureB2B

MAY 30, 2022

With buyer intent data, you can help trigger that lightbulb moment in your prospect’s mind. Helping them believe they’ve made the decision themselves by giving them enough information to engage with your company. Intent data allows you to: ‍ ‍ Have the opportunity to speak to customers before they reach out.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Tiecas

APRIL 23, 2024

At Tiecas, industrial website design is a core service we offer to help manufacturers succeed online. SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact. Need proof that industrial content marketing works in the real world?

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Unbounce

APRIL 4, 2019

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. all working in concert. Purchase Intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Zoominfo

DECEMBER 28, 2020

Related: How Business Search Behavior has Shifted During the Coronavirus How to Respond to Buying Signals Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. Retain (and delight) existing customers The customers you’ve worked hard to win will make other purchases.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Typically brands work with influencers who have a large, dedicated following, particularly on social media. 74% of people trust social networks to guide them to purchase decisions ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. So many disparate marketing tools only make the task tougher.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Inbox Insight

MARCH 13, 2024

This has revolutionized the way sales and marketing work together, making it easier for teams to manage larger volumes of lead data and share key intelligence across the business. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Oktopost

OCTOBER 30, 2023

Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent. Social Signals in Action How does Social Signals work in practice? Contact one of our experts to see it in action!

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Lake One

OCTOBER 17, 2023

Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. If you find that your email open rates are on the decline or your social media no longer feels spunky, a podcast can help you break out of a rut.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

PureB2B

MAY 19, 2022

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. So, how does it work, really? And what kind of signals indicate purchase intent? What is Intent Data? .

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

QuanticMind

JULY 14, 2023

Kara Klein | Director of Client & Media Services CPG Holiday Advertising Best Practices If you’re a CPG advertiser , you've been building brand awareness all year long, and now is the time to help those investments pay off by focusing your advertising efforts on driving to purchase.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

6sense

DECEMBER 9, 2021

Marketers should take advantage of differentiated targeting tools, which utilize buyer intent signals, to point to in-market audiences and drive them towards conversions. Buyer intent is an underutilized resource for today’s marketers and sellers. Mike Weir, Chief Revenue Officer, G2 .

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62