WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

MAY 8, 2012

Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started. Can prospects easily find the technical information they need to even consider your product as a candidate for purchase?

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started. Can prospects easily find the technical information they need to even consider your product as a candidate for purchase?

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

APRIL 8, 2014

Promotes a major product or service that will continue to be sold by your company. For some products or marketing situations, your renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc. How a Copywriter Can Help. These papers offer proven performance that you''ll want to sustain.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer's notes. Not exactly what I was looking for.

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer''s notes. Not exactly what I was looking for.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Could one or two of them turn your unused budget funds into a value-producing investment?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. You order a product and when the package arrives, you eagerly open the box, looking for the instruction sheet or manual so you can begin assembly or use. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. You order a product and when the package arrives, you eagerly open the box, looking for the instruction sheet or manual so you can begin assembly or use. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

JULY 10, 2012

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Decision makers like details.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Decision makers like details.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or A blog post for even shorter topics. .

Paper 120

Paper Analysis ROI Course 120

WriteSpark

NOVEMBER 11, 2008

How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Help, fix my draft!" Working with Writers. DIY Marcom Resources.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

JUNE 1, 2010

But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Respect the fact that you know the product, the writer knows good writing. Remember, if a product feature is in writing, you have to deliver it. Be specific in your comments.

SME 120

SME Copywriting Rules Features 120

WriteSpark

MARCH 26, 2009

In my experience as a technology writer, I have confirmed that many distinct materials can help with a variety of marketing situations. The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Launching a New Product. Promoting a New Version.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Additionally, a SME may not know about marketing language requirements that help your company protect its brand.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For your next white paper project, consider these questions: .

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

NOVEMBER 14, 2012

Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 6, 2011

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Or maybe the product implementation has just been completed, but the customer hasn't yet seen specific, measurable results. Write a technical application note based on the customer's planned deployment. .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Or maybe the product implementation has just been completed, but the customer hasn't yet seen specific, measurable results. Write a technical application note based on the customer's planned deployment. .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

AUGUST 19, 2008

These factors will help you determine whether your projects need a true technical writer or, more likely, a technical copy writer. User manuals, online help files, release notes; sometimes very technical articles and white papers. Documentation or product development groups. Help, fix my draft!" Organizational Fit.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Recruiting Good Candidates It is always tempting to say "yes" to any success story candidate proposed by a sales rep or product manager. These guidelines will help you develop a good follow-through process.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

AUGUST 14, 2012

Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Value Area. Experienced Freelance Copywriters …. Project Management. Project Focus.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Value Area. Experienced Freelance Copywriters …. Project Management. Project Focus.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Help, fix my draft!" Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.

Social Media 120

Social Media Media Forrester Copywriting 120