Kaon

MAY 14, 2020

Do these buyers have a specific need that requires them to understand a complex process? A specific location that acts as a metaphor to show a process that is difficult to understand or visualize without a 20k-foot view ( a stadium during an event that requires multiple touchpoints for different technologies). Eastern Time.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

FEBRUARY 28, 2019

Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. ” The report highlights how AR is helping the manufacturing industry adjust to this fourth industrial revolution and, in turn, propelling the AR industry outlook. Industry 4.0 is a major disruptor of manufacturing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

FEBRUARY 15, 2017

B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s. These experiences create a transformative effect on the customer that will help demonstrate the product’s value within every business setting.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

NOVEMBER 3, 2015

But after the initial selection process, when it comes time to help the prospect make a good buying decision, cognitive studies have shown that there needs to be an emotional connection that goes beyond analytics. Studies have shown that sales cycles are much shorter when there are face-to-face meetings as part of the process.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 6, 2016

This is a different approach to “marketing communications” in the sense that the customer is just as involved in the communications process as the marketer. The result is true customer engagement, which increases confidence because customers discover the value of the solution throughout their own process of interaction.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

JULY 20, 2015

We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. We help them solve that problem. So if we were a prospect for your company, what’s the process you would go through to interpret our needs and your solution? So tell us more.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

OCTOBER 6, 2015

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Business analytics helps support the marketing strategy for the organization ensuring long-term growth.

Analytics 100

Analytics Correlation B2B Sales Tagging 100

Kaon

JUNE 18, 2018

The Siemens Building Technology application provides an interactive and engaging experience with actionable customer insights and information to help building owners, facility managers, contractors and architects understand how smart buildings can deliver these critical benefits. It has significantly improved the process of how we sell!”.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

MAY 24, 2018

“They produce extremely compelling immersive storytelling solutions and interactive 3D product tours – which are deployed seamlessly in virtual reality on the Lenovo Mirage Solo – that are elevating customer engagement, increasing knowledge retention and helping B2B prospects and customers to truly understand competitive value differentiation.”.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

AUGUST 22, 2019

Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

FEBRUARY 11, 2016

If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. Learn more about how Kaon Interactive can help you in 2016.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

MARCH 21, 2017

With B2B companies constantly looking for ways to increase sales productivity and marketing effectiveness, it was a natural evolution for Kaon Interactive to integrate AR experiences into its 3D marketing platform to help clients tell their complex stories in a more simplified way, according to Gavin Finn, Kaon president and CEO.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

FEBRUARY 26, 2016

Not only will the interactive touch screens draw more traffic into your booth, the self-guided experience will also help you to better qualify prospects based off their specific needs and challenges uncovered during their unique journey through the application.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

MARCH 24, 2016

As people do their own research prior to engaging with individuals from your company, make it easy for them to find interactive experiences that help them learn even more about your business, products and differentiated value.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

JANUARY 9, 2017

has a start date and an end date) but rather it is an evolving process that requires constant updating, enhancements, and long-term sustenance. Contact us here to learn more about how Kaon Interactive ‘s solutions can help you win more deals. But today, when an app is launched, it is no longer “discrete” (i.e. contact-form].

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

DECEMBER 5, 2016

According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Rohrs gave the following advice to help put things in perspective: “The customer journey is comprised of a thousand moments and each one of those mobile moments matters just as much as the one that preceded or follows it.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

OCTOBER 21, 2015

The current process for trade shows was a heavy undertaking, and had room for optimization. ” After presenting to leadership, Hagay was given the space to experiment with this new technology and evolve the current trade show process. Flashes of LED lighting and motion help create a more realistic virtual experience.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

OCTOBER 4, 2017

AR and VR are tools to help with each of the above elements, building even more engagement with customers. For existing customers, VR simulators will help train personnel before they operate real machinery– the way flight simulators are used for pilots — but without the expense of complex physical systems in the real world.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

MAY 26, 2020

Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities. Their platform’s agility has given us a competitive advantage and helped our sellers effectively pivot to this new digital-first world.”.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

JULY 29, 2016

This is a different approach to “marketing communications” in the sense that the customer is just as involved in the communications process as the marketer. The more the marketer focuses on helping customers arrive at outcome-based conclusions themselves, the more successful they will be.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

JANUARY 2, 2020

Additionally, B2B buyers are applying their buying process and habits as consumers to business purchases — eliminating the classical B2B marketing and sales mindset. Sales and marketing is changing rapidly as buyers in general are becoming more savvy and moving themselves along their own buyer’s journey without speaking to sales.

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

NOVEMBER 9, 2017

For companies that rely on branding to help sell their goods or services, this problem can cut even deeper. Having all of our reps go through this process gives them a chance to continually improve upon their understanding of our brand voice.”. We go over what was outstanding, average or what needs to be improved during each call.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

MARCH 25, 2020

We must maintain a focus on helping our customers solve their challenges – always delivering an understanding of how we create value, rather than what we sell. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm . Video Conferencing.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

OCTOBER 21, 2020

She also served as a writing center tutor and a first-year seminar peer leader, helping freshmen adjust to college in a class co-taught with a Bentley professor. Thomas is of Dutch nationality, meaning that he is a straight-forward guy who speaks directly and will help his customers, whenever needed, during the buying process.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

JULY 14, 2015

When multiple senses are employed in processing information, the level of retention increases. The combination of well-designed text copy in concert with visuals dramatically enhances the cognitive processes used when reading or scanning documents, and this is incredibly useful for content marketers. Apparently, marketers agree.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

DECEMBER 9, 2015

As the buyer’s journey becomes better defined, the value can be conveyed in the form of this story–for each participant a nuanced chronicle of the processes and the outcomes (i.e., the “why”) that resonate with each customer. Leading companies are already shifting their strategies in this direction.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100