Marketing Insider Group

APRIL 21, 2020

Video company TubeScience defines these ads as “user-centric videos designed to engage a diverse set of personas.”. Let’s look at that definition in two parts, starting with diverse personas. To help your performance video ads connect, be sure to: 1. Those tweaks helped Clinique reach a diverse audience of women.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. She’s even on LinkedIn even in her dreams.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar.

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 31, 2021

Build Local Buyer Personas. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. The more details, the more your buyer persona will “come alive” to your content team. That way, the keywords you use won’t seem like you’re hyping your products and services.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Help us get the word out! CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

EMagine B2B Blog

NOVEMBER 5, 2014

As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. ROI from YouTube is most often indirect.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Martech

AUGUST 10, 2023

And from that I helped out a lot of companies. But with magic, you enter this new persona or character, this alter-ego. It helped me survive college, as an introvert, and now it’s a great networking tool at conferences or in client meetings. A: Yes, YouTube is the place where I spend most of my time and get content from.

Web 2.0 98

Web 2.0 Work Management Mobile Advertising Youtube 98

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 107

Social Media Advertisements Advertising Tools 107

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. Take a look at Digit, an app designed to help users save money. Share customer stories.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Scoop.it

DECEMBER 29, 2022

Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they’ll be more open to buying something. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Sprout Social

OCTOBER 6, 2022

According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships. One way to understand your target audience is to create social media personas and an empathy map. Were you inspired?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. What Employee Personas are there? The concept of your employees being influencers may sound odd to some. Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SalesIntel

NOVEMBER 17, 2022

The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Navigate the Channel

OCTOBER 17, 2017

When online videos were first introduced, the video channels were clogged with homemade videos made by teenagers and kids that they shared with friends on YouTube and other video sites. You should also take note that videos show up at the top of the SERPS on Google, and can be searched on YouTube. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Let’s break down exactly what digital engagement is, what makes it challenging, and how you can overcome those challenges with the help of AI and a strong strategy. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

ClearVoice

DECEMBER 18, 2023

Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers. Go beyond generic customer personas. Use data from previous emails, inquiries, survey responses from cohorts, and other past interactions to help define your most profitable accounts.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesIntel

JULY 21, 2023

It’s not always easy, but using sales intelligence can help to close more deals and achieve objectives. Increased traffic to your website, which comes from an improved SEO strategy, can also help the sales department to boost profit. It will take some time and effort to create a buyer persona.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Contently

JUNE 13, 2018

Hey, there’s no shame in it—cultivating an engaging persona takes practice. According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. But does your company need a Pinterest, YouTube, and Reddit page?

Social Media 158

Social Media Paid Search Agency Companies Media 158

Contently

APRIL 4, 2023

We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. You can do more with less by refining your core customer personas and identifying the messaging that produces the most conversions. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Use data to help find what’s right for your audiences.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. AI-powered tools help you by analyzing vast amounts of data to identify patterns and anomalies on the influencer’s profiles that indicate fraudulent behavior.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

ClearVoice

JULY 15, 2022

You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Vidyard

JULY 7, 2014

Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Use structured data or a video sitemap : Structured data helps Google understand your video better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Starting with your audience: Does vlogging align with your user persona? Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Atomic Reach

JUNE 9, 2022

Our other partners include Google Analytics, Instagram, Facebook, TikTok, YouTube, LinkedIn, and Adobe Analytics, among many others. Our cutting-edge content AI platform is trained to use all this data to develop ideal campaign personas optimized for your market.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Vidyard

MAY 21, 2021

Here you can also use multiple links on a “choose-your-own-adventure” CTA to allow buyers to identify their intention or persona. Decision Stage (Bottom of Funnel) Videos The nature of your content: Videos in the decision stage help your buyer take the final leap and make a purchase.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

ClearVoice

MARCH 2, 2020

Maybe your website is more of a basic digital business card presence, but YouTube is where your brand lives and thrives. A strong vision statement helps everybody function well. This content helps teams stay focused on what matters most because they understand what success means for their brand. Persona development.

Content Marketing 114

Content Marketing Paid Search Agency Content Buyer Personas 114

Outbound Engine

DECEMBER 4, 2019

How can you help them do it better? Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145