Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Schema markups are snippets of code that help search engines better understand a webpage’s content. Here are some tips to help you get over the initial hump. Use a schema markup generator.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently. The findings from these research initiatives can then be used to inform your keyword research.

Process 105

Process SEO B2B Marketing Lead Ranking 105

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. This includes optimizing content, headings, meta tags, and URLs. Alt Text: Descriptive text added to images on a web page.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Martech

OCTOBER 11, 2023

Why it matters : AI chatbots are increasingly sourcing information from recognized experts. Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Businesses have financial incentives to fact-check.

Marketing AI 133

Marketing AI SEO Thought Leadership Search Marketing 133

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Ranking 80

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

seo.co

FEBRUARY 1, 2023

The profile must contain as much information as possible including a thoughtful description, pictures, contact details, store hours, and hopefully reviews. These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Optinmonster

DECEMBER 20, 2023

But don’t worry, I’m here to help! Keyword Difficulty Keyword Difficulty helps you understand how hard it will be to rank for a specific keyword in organic search engine results. Informational Intent: These users are on a fact-finding mission. So, a quick look at the SERPs can reveal a lot.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

Marketing Insider Group

JUNE 1, 2021

You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder. Google Analytics will be key here, as will campaign URLs. Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Identical content fights for SERP positions.

Lead Scoring 70

Lead Scoring Lead Ranking SEO eCommerce 70

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. What follows is your beacon to navigate the complex waters of B2B SEO blogs.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Ranking Lead Scoring 52

Biznology

MARCH 8, 2018

I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Like this post?

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Hubspot

OCTOBER 13, 2020

best help desk software” or “best live chat software”). So we hope these steps offer you initial guidance and help give you kick-start your own surround sound content program. That way, you can build your list much faster and get extra information, like search volume or difficulty, to help you prioritize terms.

SERP 60

SERP Lead Ranking Lead Scoring Enterprise Management 60

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. Identical content fights for SERP positions.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Conductor

APRIL 12, 2022

Page experience is Google’s measurement of how users perceive the experience of interacting with a web page beyond its pure information value. Cumulative Layout Shift (CLS): CLS measures visual stability and helps quantify how often users experience unexpected layout shifts when visiting a page. How does Google define page experience?

Google 105

Google SERP Keywords SEO 105

ClickZ

JUNE 15, 2023

Most of the time those who are at the very early stages of research will not only want to read the information on your blog but will appreciate that it’s there in the first place. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. This brings in SEO consultants who use effective strategies to help your websites perform better. The report is the only source of information to see the effects of the work you do. With the total number of websites reaching over 1.8

SEO 105

SEO Template SERP Keywords 105

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas of your site that might interest them. It can help drive traffic to pages that previously did not receive as much attention.

SEO 111

SEO SERP Domain Display 111

seo.co

AUGUST 15, 2022

If you’re overwhelmed just thinking about all the components of technical SEO, this article will help. The technical components of SEO communicate the information required for search engines to find, crawl, render, index, and rank your web pages. Few things can help your technical SEO as much as improving your site architecture.

SEO 105

SEO De-duplication Domain SERP 105

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. It also provides other information such as the competition level for that keyword. Wordstream – Another paid tool that provides detailed keyword information, including volume and competition.

SEO 98

SEO Practices Best Practices Lead Ranking 98

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. It will take some time, especially for older generations, to start using alternative methods to discover information and find answers. If your URL is indexed by Google, it is being used by SGE knowledge.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Brightedge

FEBRUARY 15, 2022

Here are your two main options when it comes to picking a URL structure: Sub-domain: Host foreign language content on your current domain but create a separate site (e.g. It’s also possible to amend a URL with parameters of the form site.com?loc=. Inform Google of Foreign Language Versions of Pages With “hreflang” Tags.

Practices 141

Practices SEO Best Practices Domain 141

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. can help the search engine think of your brand as trustworthy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can decrease the organic value of both pages and hurt each page’s ability to rank for a particular keyword within the organic SERPs. As a result, one or more of your pages are underperforming in the organic SERP.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Top Rank Marketing

JANUARY 17, 2024

An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. Meta information (titles, descriptions, image tags, etc.) Page and URL structure Link structure (redirects, back and crosslinks, etc.) Conducting a thorough SEO analysis of a website provides much more than a list of keywords.

Analysis 97

Analysis Lead Ranking Lead Scoring SEO 97

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

Go Beyond SEO

APRIL 4, 2024

Want to know how GoBeyond can help with your SEO ? In the following sections, we will explore the various aspects of SEO that can help you achieve online success for your pest control company. Targeted SEO techniques can help attract more clients to your business.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

DAGMAR Marketing

DECEMBER 17, 2021

Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. As a result of knowing a website’s content better, Google can display it better in SERPs. Is schema right for my law firm?

SERP 103

SERP Click Rate SEO Wikipedia 103

seo.co

APRIL 29, 2021

Here is a complete guide to help web admins, digital marketers , and SEO specialists understand all about the crawl budget. Crawl budget is the number of web page URLs Googlebot crawls and indexes in a given timeframe, i.e., the maximum number of URLs that Google crawls on a website. However, it does not work that way.

Budget Programs 64

Budget Programs SEO Lead Ranking Lead Scoring 64

seo.co

NOVEMBER 27, 2023

Ranking in the search engine results pages (SERPs) and getting organic traffic from Google, Bing, Yahoo, and other search engines won’t happen on its own. All too often, business owners learn about SEO plugins and think they’ve found a shortcut to ranking in the SERPs. SEO plugins work when used as they have been intended.

SEO 52

SEO Work Management SERP User-Generated Content 52

Conductor

AUGUST 12, 2021

You can remember it like this – the meta in meta description means something that refers to itself, and that is exactly what it is: the information about the information on your page. It’s worth noting that meta descriptions are often confused with SERP snippets. This is important for two particular reasons.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93