Sprout Social

OCTOBER 19, 2023

AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Another key area is influencer marketing.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 2023 is here, and what do we have ?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Stevens & Tate

MARCH 27, 2023

Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. These are people’s reactions to online content they interact with on social media channels. What are Social Signals? We have covered these and more below.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Account optimization.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Brandwatch Marketing

JUNE 15, 2022

There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services). You can track conversations on Twitter based on hashtags, users, or lists. 6) Boardreader. 12) Followerwonk.

Social Media 144

Social Media Tools Media Lead Scoring 144

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Optimize Your Videos for Search. After you publish and optimize your video content, promote it to increase visibility.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. It is used to optimize sales, plan logistics and supply chain, or boost brand promotions for maximum impact.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Twitter 64

Twitter Optimization Tips Display 64

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Here are some examples that you can utilize to create optimized social media drafts: Note: Don’t just copy and paste these prompts. Include interactive elements like polls or questions to encourage viewer engagement.”

Examples 78

Examples ROI Planning Work Management 78

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. AI lets marketers and businesses refine their SEO by analyzing search trends, optimizing content, and enhancing user experience.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. While AI outputs are improving daily, smart prompt engineering is now becoming a critical skill marketers need to learn to achieve better results.

Marketing AI 121

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 121

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. What Is My Hashtag Strategy? What Is My Posting Schedule?

Paid Content 141

Paid Content Social Media Media B2B 141

Optinmonster

MAY 11, 2023

Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. The first page of search engine results gets far more clicks, and organic search traffic is free. Starting a blog for your business is simple.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Valasys

MARCH 11, 2024

Leveraging Digital Marketing Tools With the right tools, you can automate tasks, gain insights into your audience, and optimize your marketing efforts: SEO and Analytics Tools like Google Analytics and Moz offer insights into your shop’s performance and help identify areas for improvement.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media High Quality Lead SEO 40

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. YouTube search features. Search YouTube comments.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Optinmonster

FEBRUARY 11, 2024

Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. To implement this growth strategy: Search Google for bloggers that do reviews and lists of products and services like yours Use a tool like Klear to see how influential they are.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. The feed will change and become more relevant by optimizing your profile with relevant keywords and engaging with B2B creators and other technology brands. But like most feeds and algorithms, it will adapt as you use it.

B2B Marketing 111

B2B Marketing B2B Enterprise Management Paid Search Agency 111

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. It allows them to interact with customers conveniently: on media, devices, and time schedules preferred by the customers and are best suited to them. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

flux.la

OCTOBER 21, 2019

With this sizable user base, it’s a great way for companies to interact with their customers. As mentioned in our previous post about SEO tricks, it’s important to list your location on as many social media sites as possible to increase your search engine rankings. Use hashtags. Here are a few of our favorites.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. It allows them to interact with customers conveniently: on media, devices, and time schedules preferred by the customers and are best suited to them. Know which channels work for you. AI-Powered Chatbots.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

seo.co

AUGUST 20, 2020

The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + Optimizing Your Appearance. + If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO).

SERP 111

SERP Paid Content PPC Cost Per Click 111

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. YouTube tags function similarly to hashtags on Twitter or Instagram.

Tagging 52

Tagging Youtube SEO Optimization 52

SmartBug Media

MARCH 24, 2022

This can be a content offer like a guide, e-book, checklist, webinar recording, interactive quiz, or something else entirely. Common tactics for attracting visitors include: Creating SEO-optimized blog content that relates to your content offers to drive traffic from search engines. Examples of Conversion Paths.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Valasys

AUGUST 7, 2023

Hashtag contests on social media have become a popular trend, inviting followers to contribute content using specific hashtags for a chance to win prizes. Such contests foster engagement and help propel hashtags to trend, amplifying brand visibility and driving sales. But reviews aren’t the only source of valuable UGC.

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

Parse.ly

SEPTEMBER 26, 2022

This measures continuous engaged time even across videos and interactive content, which is conspicuously missing from most tools like Google Analytics. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Optimizely.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Stevens & Tate

JANUARY 1, 2020

Pinterest debuts Trends tool to help track top searches. Pinterest announced their new tool, Pinterest Trends, which shows the top searches among its pinboards from the last 12 months. It also includes data on when top searches reach their peak. Pandora is asking users to say ‘yes’ to interactive audio ads.

Trends 53

Trends Advertising Agencies Marketing Management Mobile Advertising 53

Circle Studio

JULY 17, 2019

Content amplification, and specifically paid amplification, is essential to getting your target audience to see and interact with your content. searching for a job or planning a trip). You can also use Promoted Trends to pay for a custom trend or hashtag to appear at the top of users’ “Trends for you” section.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Martech Advisor

SEPTEMBER 25, 2019

While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs. Native Integrations: Hashtag Challenges and Lens/Stickers.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

KoMarketing Associates

DECEMBER 11, 2018

They use product recognition technology to search for a product using the smartphone camera. Simply placing the phone’s camera on an object (say, a new hardback book cover) and running the proper search in the Amazon app will bring up its best guess at products. Amazon’s shopping app is a good example of this.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Oktopost

SEPTEMBER 22, 2021

If you want to get an even more refined search that pairs you with the right targeted customers, you need to upgrade to paid instead of organic social media marketing. As organic reach continues to decline, paid social allows businesses to bypass algorithms and interact with audiences who would otherwise be unaware of their existence.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Hubspot

JUNE 11, 2020

That's why the tools you're using to analyze results are so important — you get a better picture of who your customers are and how they interact with your content. This helps you gain an intricate understanding of how customers are interacting with social content. Moz measures the impact of your SEO-optimized content.

Analytics 101

Analytics Work Management Planning Tools 101

KoMarketing Associates

DECEMBER 18, 2014

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. Or using a certain hashtag for a social media campaign? SEER Interactive created the best resource for creating more IFTTT recipes that you can find here. Bonus: Running a Twitter chat?

Social Media 120

Social Media SEO Media Link Building 120

ClearVoice

APRIL 29, 2021

When you perform a search with local intent, you’re likely to see what’s called the map pack at the top of the result: These three highly coveted spots are only available to those who have an updated Google My Business profile. Since you’re in one market, you can really focus on optimizing for your specific location.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Marketing Insider Group

JULY 30, 2015

Optimize Your Profiles. Just like with your main website, use keywords to get your social media profile found via search. Search engines crawl most social media networks. Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn? What sort of content do they tend to consume and share?

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Without this level of prior planning, you run the risk of wasting valuable time on a daily basis searching the internet for content to share to stay relevant.

Curation 66

Curation Social Media Media Ad Building 66

Envy

NOVEMBER 15, 2017

By combining these two components, you’ll be able to optimize your marketing efforts for maximum achievement, bringing together the brand awareness of social media and the immediate call-to-action of PPC. Use relevant keywords or phrases (or hashtags on Twitter) to help you search for them, then reach out and start connecting.

PPC 102

PPC Paid Content Social Media Social Marketing 102