KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

AUGUST 30, 2018

To help, we’re highlighting three of the tools we use regularly to create blog topics that engage target audiences, improve content visibility, and make the B2B content writing process efficient and effective. Google Search Console. Specifically, the Topic Research Tool.

Tools 144

Tools Lead Ranking Lead Scoring B2B Thought Leadership 144

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. Google Search Console. Google Trends.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Tools for Writing. Hemingway App.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Throughout the month, we tracked 68 different domains linking to our site using the link prospecting tool BuzzStream.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. Schema 101.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter. Think “quality over quantity.”

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 27, 2018

Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. One of my favorite ways to do this is by creating public lists on Twitter. You can also create Tailored Audiences using Twitter usernames. Set up a Google Alert for long-term promotion.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JULY 26, 2018

Monitor Google Trends , set up Google Alerts , and check Google News around your priority keywords. Hack: As Casie Gillette suggests in a recent post , tools like BuzzSumo Question Analyzer , Answer the Public , KeywordTool.io , and Keyworddit give you the questions people are asking about a specific topic.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

MAY 22, 2014

Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

SEPTEMBER 4, 2018

A scan in Google Analytics’ third party website referral report may uncover opportunities to further contribute quality content and secure inbound links on an ongoing basis. SEO tools such as Moz Link Explorer and and competitive link research tools from SEMRush and Buzzsumo can aid in this effort. Articles & Bylines.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. To create a stop motion video, one of our favorite video apps is Stop Motion Studio, available in both iTunes and Google Play. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 8, 2015

One of my clients showed this tool to me (thanks Tori!) SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. What makes this tool so valuable in my mind, is the “Only questions” functionality offered: Click for full size image. Twitter Search.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

OCTOBER 25, 2016

Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. For good reason, it is much harder for B2B marketers to explain the importance of targeting a key phrase like “how to share files” instead of “file sharing tools.” Search Query: Interest. keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. There are dozens of tools in each category. B2B marketers face a similar challenge.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. URL Shorteners like Goo.gl and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

JULY 31, 2013

Webmaster Tools Search Query Reports. Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Webmaster Tools Inbound Link Reports. Twitter Lists.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

DECEMBER 21, 2017

This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. From Matt Diehl : How We Hijacked Google’s SEO Guide Search Rankings.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

OCTOBER 31, 2017

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Google released the real-time Penguin 4.0 Google does, and they recommend that redirects still be kept to two jumps to ensure there are no crawl issues. TREAT: Google Answer Box. Google Alerts.

SEO 120

SEO CMS Development PageRank Tagging 120

KoMarketing Associates

APRIL 20, 2017

Google offers multiple tools to check this, like the mobile-friendly test and the TestMySite tool. Each of these approaches will affect how you deliver mobile-friendly content and can help to enhance your presence in Google search, but they all also differing levels of expertise in SEO and web development.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

DECEMBER 10, 2015

While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration. Keyword Search Data. Social Media Perspective.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

DECEMBER 1, 2016

Second, consider using the Small SEO Tools Plagiarism Checker. The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 28, 2018

In the screenshot below, we’ve uncovered Google Keyword Planner data associated with these terms. advertisers are bidding on these terms via Google Ads), and it can be relatively costly to bid for these phrases. We can infer that Google believes B2B buyers are further into their buyer journey when using this search query.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

NOVEMBER 16, 2017

If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic. Now that you have your themes mapped across the year, using a tool like Buzzsumo – research your keyword themes and identify the types of content (lists, videos, how-tos, etc.)

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

OCTOBER 4, 2016

Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234