Search Engine Journal

JULY 19, 2022

Google's update to their documentation on how to control title tags in the search results makes the guidelines clearer. The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.

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Tagging Google Guidelines SEO 102

Search Engine Journal

AUGUST 18, 2021

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

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SERP Tagging Google SEO 143

Search Engine Journal

DECEMBER 5, 2021

You'll find all kinds of opinions online about the value of H1 tags for SEO. The post Are H1 Tags A Google Ranking Factor? How much do they matter? appeared first on Search Engine Journal.

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Tagging Google Opinions SEO 135

Content Marketing Institute

OCTOBER 14, 2021

Google keeps changing SEO page title tags. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on Content Marketing Institute. It’s hard to predict what text the search giant will use if it modifies yours.

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Tagging SEO Google Search Marketing 138

Search Engine Journal

DECEMBER 10, 2021

Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.

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Tagging Google Keywords Ads 138

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? Have you ever added code to your website to track Google Analytics ?

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Marketing Analytics Tools Tagging Work Management Marketing Management 91

Search Engine Journal

AUGUST 26, 2021

Google's Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search Engine Journal.

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Tagging Traffic Google SEO 119

Search Engine Journal

AUGUST 26, 2021

Google's Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search Engine Journal.

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Tagging Traffic Google SEO 118

Search Engine Journal

AUGUST 12, 2021

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared first on Search Engine Journal.

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Tagging Traffic Google Case Study 123

Search Engine Journal

SEPTEMBER 23, 2022

Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. The post Google Answers If Meta Robots Tags Affect Search Rankings appeared first on Search Engine Journal.

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Tagging Google SEO 92

Search Engine Journal

JANUARY 21, 2022

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New Robots Tag appeared first on Search Engine Journal.

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Tagging Google Marketing Websites Content 116

Search Engine Journal

FEBRUARY 28, 2022

How much do title tags factor into Google's ranking algorithms? The post Are Title Tags A Google Ranking Factor? We look at the evidence and what the experts say. appeared first on Search Engine Journal.

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Tagging Google SEO 92

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

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Marketing Analytics Tools Tagging Google Analytics 52

Search Engine Journal

FEBRUARY 10, 2022

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact Of Dates In Title Tags appeared first on Search Engine Journal.

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Tagging SEO Google 117

NuSpark Consulting

JULY 8, 2018

Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing.

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Marketing Analytics Tools Tagging Conversion Google 113

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. What is Google Analytics 4 (GA4)?

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Marketing Analytics Tools Tagging Google Analytics 52

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. By default, Google Analytics will track just pageviews. In a way, Google Tag Manager helps us to standardize the events across all of the systems we are using.

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Marketing Analytics Tools Tagging Work Management Marketing Management 75

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data. What is changing?

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API Analytics Google Marketing Analytics Tools 113

Search Engine Journal

JANUARY 31, 2022

A recent study shows Google rewrites page titles more than 60 percent of the time. The post Google Changes More Than 61 Percent Of Title Tags appeared first on Search Engine Journal. Page titles have a large impact on click-through rates.

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Tagging Google Click Rate Studies 98

Moz

AUGUST 31, 2021

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.

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Tagging Google 74

Search Engine Journal

MARCH 29, 2021

Google's Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations. The post Google Says There’s No Limit on Title Tag Length via @martinibuster appeared first on Search Engine Journal.

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Tagging Google SEO 97

seo.co

DECEMBER 13, 2022

One of the most overlooked aspects of blogging is actually one of the most important for ranking in search engines: sub heading tags. Many bloggers spend a lot of time on their content, but neglect to use any type of heading tags and sub header tags. Header (H1 tag) and sub header tags are a significant ranking factor.

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Tagging SEO Dwell Lead Scoring 105

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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Google Ads Marketing Analytics Tools B2B Marketing 218

DAGMAR Marketing

MARCH 29, 2023

Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Step 6: Create a new Tag in GTM and name it. Save your tag.

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Marketing Analytics Tools Tagging Google Analytics 52

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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SERP Features Google Top of Funnel 295

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Paid Search Agency Ads Google Marketing Analytics Tools 88

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. google, newsletter4, billboard). utm_medium : The marketing medium (i.e., cpc, banner, email). .”

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Tagging CPC Cost Per Click Campaigns 122

Search Engine Journal

FEBRUARY 18, 2021

The post Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin appeared first on Search Engine Journal. GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here's how.

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Marketing Analytics Tools Tagging Google Tools 90

Search Engine Journal

MAY 4, 2021

Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn. The post How to Set Up Google Tag Manager for Better PPC Tracking appeared first on Search Engine Journal.

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PPC Tagging Google Linkedin 96

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

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Google Mobile Advertising Business Work Management 326

seo.co

SEPTEMBER 4, 2022

Title tags are a perfect example of this. Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. What Are Title Tags? What are title tags, exactly?

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Tagging SEO SERP Keywords 97

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. What are YouTube tags. How to add tags to YouTube videos. How to find popular YouTube tags. What are YouTube tags?

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Tagging Youtube Marketing & Strategy User-Generated Content 92

Search Engine Journal

OCTOBER 31, 2021

Google's John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking Factor appeared first on Search Engine Journal.

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Tagging Google Companies SEO 136

Huptech Web

JULY 14, 2022

Table of Content Introduction What Is Google Tag Manager (GTM)? Copy Google Tag Manager Snippet Step 4. What are tags? Tags are snippets of code or tracking pixels captured by third-party tools. The tag refers to elements you want to track on a web page or platform. What Is Google Tag Manager (GTM)?

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Marketing Analytics Tools Tagging Work Management Google 52

The Lead Agency

APRIL 15, 2023

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. In this article, we’ll explain what title tags and meta descriptions are, why they’re important for B2B SEO, and how to write them effectively. What are Title Tags and Meta Descriptions?

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Tagging SEO Advertising Agencies B2B 71

Moz

AUGUST 6, 2021

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

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Tagging Business Google Small Business Marketing 74

Search Engine Journal

NOVEMBER 22, 2021

Google's John Mueller answers question about 65 character limit on title tags for SEO and if it's ranking related The post What Is The Best Title Tag Length For SEO? appeared first on Search Engine Journal.

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