Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.    SERP dynamics.  Watch the Watch SERP efficiency by countries.  Its organic traffic has exploded. Find out which URLs have grown or dropped over time. 

Brand Identity 106

Brand Identity Branding CTR API 106

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Then, Google decided to make some changes…. It also means that Google knows how to extend knowledge and assume association.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

DAGMAR Marketing

DECEMBER 17, 2021

Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. In fact, Google shows results containing rich snippets for more than 36 percent of keyword queries examined. Greater Visibility.

SERP 103

SERP Click Rate SEO Wikipedia 103

KoMarketing Associates

APRIL 19, 2018

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. Content Type.

SEO 149

SEO Top of Funnel SERP B2B 149

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Use Wikipedia. Repurpose Content.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Hubspot

DECEMBER 19, 2019

For example, an old client wanted their business to show up in Google's knowledge panel. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Image Source.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

Content Marketing Institute

OCTOBER 16, 2018

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. If you target the right ones, you won’t necessarily get a ton of traffic.

Long Tail Marketing 101

Long Tail Marketing Google Domain Keywords 101

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. The re-training set.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Plus, the remarkable release of Google algorithm updates also accounts for this change.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Sharpspring

APRIL 7, 2021

You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. In fact, Google would always give preference to a brand’s site any time their brand name appears in a search query. brand name reviews]. Sit back and wait.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Method and Metric

OCTOBER 2, 2019

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. Assuming your site is already optimized for search with Google, with some small simple changes, you can be a Bing & DDG superstar as well. Generally less tech-savvy than their Google-favoring counterparts.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page? What's the worst-case overall?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

OCTOBER 3, 2018

Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. Domain authority ranges from a score of 1 to 100. Audit your link profile.

Domain 78

Domain SEO SERP High Quality Lead 78

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

SEO 93

SEO Marketing AI Trends SERP 93

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Also, social signals aside, there is proven value in the links you acquire from someone linking to your site through a tweet or Google+ post. SEO Value of Social Signals.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Moz

OCTOBER 15, 2020

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. That just simply means Google has a list of URLs to crawl.

SEO 64

SEO API Tips Best Practices 64

Moz

MAY 16, 2019

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. That just simply means Google has a list of URLs to crawl.

SEO 70

SEO API Tips Content 70

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Email: JetBlue.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

nDash

JULY 23, 2020

A simple Google search for your target keywords will show you who your search competitors are. Ignoring the Adwords results, featured snippet, and Wikipedia entry, here’s what we’re left with: Vendors like Cisco, Palo Alto Networks, Imperva, Checkpoint, and Fortinet are your main search competitors for this product-focused keyword.

Analysis 52

Analysis SEO Lead Scoring Lead Ranking 52

Sharpspring

MARCH 10, 2022

In the past, link building started as a way to improve organic search rankings, and the secondary benefit was helping readers and actually generating traffic that way. Google of course wanted to change that because readers are (and will always be) the most important thing to Google. Build Traffic Generating Links.

Traffic 125

Traffic Ad Building Generation Link Building 125

Convince & Convert

JANUARY 18, 2024

is a generative engine that is predicted to be a future Google threat because it can search, and update its knowledge base on the fly. When analyzing a particular keyword, the tool searches for it in Google and grabs SERP signals pointing to a particular intent. So in this article, I am presenting an alternative one.

Tools 120

Tools SERP Planning Domain 120

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, Google has been rolling out more and more featured snippets within the search results that try to answer the question that the searcher has without needing to navigate through to the content. So, I’ve done my keyword research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. And then I think Overture, which became goto.com or vice versa, started Pay Per Click, click Marketing, and started paying for traffic. And then I did that with Google when they launched. They had more traffic and they had more sway. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

MARCH 5, 2015

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Single Grain

SEPTEMBER 8, 2020

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. Want to grow your organic traffic by 20-100%? We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? That gives it authority and a high ranking on Google. ’ on Google. The third post on Google by Forbes is headlined “ What is content marketing? ” If you need an answer to a question where do you turn?

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

seo.co

JANUARY 19, 2022

Google doesn’t think so either. Link velocity is one of the hundreds of factors included in Google’s ranking algorithm. The relatively new SEO field involves strategies for ranking websites in search engine results pages (SERPs), thus increasing their exposure and popularity. But, what is it? How is it calculated?

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

seo.co

MARCH 24, 2021

To put it practically, Baidu is the Chinese equivalent to Google, both in function and market share. Baidu controls roughly 70% of the search market in China (perhaps more if we had the most recent statistics) and by comparison, the American giant Google only accounts for around 2% of the Chinese search market.

SEO 82

SEO Optimization Paid Search Agency SERP 82

Directive Agency

AUGUST 10, 2017

Every day, more than 6 billion queries are typed into Google. and “how high should I aim to rank in Google search results?”. And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs?

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

accelerate agency

SEPTEMBER 1, 2020

Capturing a featured snippet opportunity is a great way to improve your visibility on the first page of Google SERPs. That helps you to significantly improve web traffic from searches for your keywords. Featured snippets are partial answers to a specific user query in Google. They’re shown at the top of Google SERPs.

Features 52

Features SERP Long Tail Marketing Wikipedia 52

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. So, there is no “Rank-0” for the SERPs now.

SEO 59

SEO Practices Google Branding 59

Single Grain

OCTOBER 30, 2023

Updating the blog posts you already have can be just as, if not more, effective in driving more traffic to your website. If Wikipedia has taught us anything, it’s that staying updated can earn you a seat at the VIP table, i.e., Google’s first page. Google loves that too! And guess what?

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Moz

FEBRUARY 2, 2021

In the same way, this is how algorithms understand elements that exist on the web, overcoming restrictions of language, form, or representation — which results in huge improvements in the accuracy of the SERP results. Then, create your own list and then select the “Featured Snippet” option under “SERP feature”. Google Search Console.

Features 59

Features SERP Keywords Long Tail Marketing 59

Single Grain

FEBRUARY 19, 2020

SEO specialists started freaking out a few years ago when Google introduced RankBrain , “a machine learning-based search algorithm that helps Google process search results.” ” Now, only the highest-quality content will get the top ranking in Google's SERPs. .” Big Data Keeps Getting Bigger.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142