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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. You can also use the graphs generated by Google Trends as images in your own content.

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An Introduction to Twitter Lead Generation with Lead Generation Cards

NuSpark Consulting

On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. For example, a coffee shop can promote giveaways and specials through a sign-up link embedded within the tweet. Keep Using Twitter Outside of Your Lead Generation Card.

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Can we really trust Google 2014?

Biznology

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute).

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

He actually said to me, “No one searches at Google for a recruiting firm.” These sites are also places where your followers will promote your content and where someone else might find your content and link to it. Our blog has about 4,000 RSS and email subscribers. Blogging Supports Social Media Marketing.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Tools like Grammarly can automate proofreading in a more comprehensive way than the usual spelling and grammar features found in Microsoft Word and Google Docs.@Grammarly Social media promotion: Zapier. You also need to set up your RSS feed. If you need help with RSS, read this guide. IamAaronAgius Click To Tweet.

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Getting to the Heart of Sales and Marketing Alignment

B2B Digital Marketer

Provide opportunities for sales and marketing team members to learn about each other’s roles and challenges, promoting empathy and deeper understanding to facilitate alignment. Pros and Cons Pros: Streamlines processes and communication for more effective lead generation and follow-up.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.