Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Outbrain

AUGUST 1, 2022

When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” That’s why 45% of small businesses use paid ads , And it’s why getting more familiar with PPC is a very smart career move, too. Google Skillshop: Google Ads Certifications. Show me the money!

Paid Content 29

Paid Content PPC Course Best Practices 29

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. We divulged it in the webinar and we got many questions from the attendees. But we kept on trying. So, here is a list of those questions.

PPC 52

PPC Lead Ranking Planning CTR 52

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. The perception of SEO vs. PPC. Registration Info.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. If the offer is a video, show screen shots.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

FMG Suite

AUGUST 18, 2021

When you search using Google, you’ve probably seen the ads at the top and side of the resulting pages. That means Google Ads for financial services target users who are curious about, interested in, or even ready to purchase financial services. Here’s how financial advisors can use Google Ads to grow their book of business. .

Paid Content 52

Paid Content Lead Scoring Lead Ranking Google 52

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Top Rank Marketing

NOVEMBER 13, 2023

This is especially true after Google’s helpful content update that rolled out in summer 2022. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content. The more high-quality content you have, the better your website will perform overall.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Adjust and adapt PPC campaigns. What to do: Evaluate your PPC ROI and spending. this year as well.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

LeadSquared

SEPTEMBER 15, 2013

Google Remarketing can help you attract those visitors and bring them back to your website. We recently conducted a webinar that discussed the steps to setup Google Remarketing Campaigns on Adwords. So, here are a few questions that were asked during the webinar. We run both PPC and Remarketing ads for our business.

FAQ 52

FAQ Webinar Metrics Google Paid Search Agency 52

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Avoiding these mistakes, and proactively addressing any issues, will go a long way towards ensuring your PPC efforts deliver a solid ROI.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Recorded Webinars. The path to PPC conversions: . Case Studies. Conduct a keyword analysis. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Tiecas

FEBRUARY 5, 2024

By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively. Outsourcing PPC advertising tasks to a qualified agency can help optimize campaigns, maximize ad spend, and improve ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. pictured: Bart Heideman of @google discussing the publisher’s attribution models.).

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

ANNUITAS

MARCH 19, 2020

Webinars [2.56%]. PPC [1.82%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry. Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Recorded Webinars. The path to PPC conversions: . Case Studies. Conduct a keyword analysis. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Brightedge

JANUARY 23, 2020

You do not want to hand off leads that have done little more than download a whitepaper or attend a webinar. PPC ads that help you rank for important but hard-to-reach keywords. Tags: google algorithm change, Google Updates, favicons Blog Category: Digital Marketing

Top of Funnel 59

Top of Funnel Google Lead Scoring Lead Ranking 59

Only B2B

JANUARY 9, 2023

You could organise a webinar just for marketing custom kayak businesses. A live event that takes place in person is superior to a webinar. Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. Here are some actual cases where account-based marketing has been used.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

LeadSquared

AUGUST 7, 2013

Yet another successful webinar! On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. Webinar FAQs. Question 1.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic. Video and audio quality matter.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Meerkat Marketing

JANUARY 20, 2021

The accuracy of targeting job titles on LinkedIn Ads is much more accurate than other PPC (pay-per-click) advertising platforms. LinkedIn Ads are more expensive than other PPC platforms – so knowing how many conversions you get is of the utmost importance to track your ROI.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! No problem! The cost will depend on the tool.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Before we get started, you’ll need to have Google Analytics set up on your site. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. The easiest ones would be: a) Google Alerts – You can setup alerts for the keywords/topics of your choice and get news articles/blog posts etc.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

SmartBug Media

MARCH 19, 2021

Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. The SEM Post.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

QuanticMind

APRIL 10, 2017

This means that all the mobile marketing needs you’re familiar with, such as creating an exceptional mobile user experience for your website that streamlines the path to conversions, as well as investing in screen real estate-dominating PLAs (Product Listing Ads) as part of Google Shopping for e-commerce businesses, are a must.

SEM 40

SEM PPC Analytics Tactics 40

Sage Marketing

OCTOBER 27, 2020

Did you know on-demand webinars are up 1,104% since 2019?! Sure, another webinar is great, but how are you going to get butts in those seats to convert into leads when there’s such a crowded digital landscape? To get any type of ranking with Google, you’ll need at least four blogs published a month. So, Now What?

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

Marketing Insider Group

JULY 16, 2020

Look at your data and pinpoint the behaviors that lead to micro-conversions like email link clicks, newsletter subscriptions, free trial requests, content downloads, or webinar viewers. Next, you should focus on behavioral data that signals potential conversions. Align your scoring and marketing strategies.

Lead Ranking 273

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 273

Unbounce

JUNE 1, 2021

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. Sign up for your webinar. Airbnb reaches across the globe with Google Display Ads.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Sana Commerce

MAY 17, 2023

Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more. Google) as their primary method of identifying new suppliers. Watch our 45-min webinar for all you need to know. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Hubspot

MAY 3, 2017

PPC University " by WordStream. Social Media Week of Webinars " by Buffer. Digital Marketing Course " by Google. " These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. 20) Social Media Week of Webinars. " by Udemy.

Class 101

Class Enterprise Management Online Marketing Work Management 101