Search Engine Journal

MAY 3, 2023

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar. The post 3 Simple Google Ads Tweaks That Immediately Boost Sales appeared first on Search Engine Journal.

Google 93

Google Ads Webinar Metrics Demand 93

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Avoiding these mistakes, and proactively addressing any issues, will go a long way towards ensuring your PPC efforts deliver a solid ROI.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! No problem! Is it lead generation?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Virtual events and webinars (52%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. All questions should start with the PPC budget. Google / Bing & MSN / Second Tier Engines?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Those factors are: • Providing relevant, useful and original content.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

LeadSquared

SEPTEMBER 15, 2013

Google Remarketing can help you attract those visitors and bring them back to your website. We recently conducted a webinar that discussed the steps to setup Google Remarketing Campaigns on Adwords. So, here are a few questions that were asked during the webinar. We run both PPC and Remarketing ads for our business.

FAQ 52

FAQ Webinar Metrics Google Paid Search Agency 52

Top Rank Marketing

NOVEMBER 13, 2023

Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This is especially true after Google’s helpful content update that rolled out in summer 2022. Why put all that effort into your content strategy? It can play a critical role!

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Branding 113

LeadSquared

NOVEMBER 22, 2019

Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. We divulged it in the webinar and we got many questions from the attendees. How do you optimize the bid strategy on Facebook?

PPC 52

PPC Lead Ranking Planning CTR 52

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. This strategy shows compassion for people’s time. . Users are people. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Outbrain

AUGUST 1, 2022

When it comes to PPC – AKA Pay-Per-Click, or paid advertising – it’s really a matter of “be there, or be square.” That’s why 45% of small businesses use paid ads , And it’s why getting more familiar with PPC is a very smart career move, too. Google Skillshop: Google Ads Certifications. Show me the money!

Paid Content 29

Paid Content PPC Course Best Practices 29

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Let’s look at some specific lead generation strategies for bringing in organic leads. Audience Research.

Organic Leads 83

Organic Leads Traffic Organization Sales Qualified Leads 83

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. What is the most time effective way to research for content with respect to what’s trending, so i can write very good content that’s time bound as well?

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. So if that’s the overarching strategy, what are the tactics that can get you there? We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Only B2B

JANUARY 9, 2023

You could organise a webinar just for marketing custom kayak businesses. A live event that takes place in person is superior to a webinar. Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. Utilize all of this data to create a customized marketing strategy.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Building a Sustainable Small Business Marketing Strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

ANNUITAS

MARCH 19, 2020

Webinars [2.56%]. PPC [1.82%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry. Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. But money can’t be your only measure of a successful content marketing strategy, right?

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

LeadSquared

AUGUST 7, 2013

Yet another successful webinar! On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. Webinar FAQs. Question 1.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

FMG Suite

AUGUST 18, 2021

When you search using Google, you’ve probably seen the ads at the top and side of the resulting pages. That means Google Ads for financial services target users who are curious about, interested in, or even ready to purchase financial services. Here’s how financial advisors can use Google Ads to grow their book of business. .

Paid Content 52

Paid Content Lead Scoring Lead Ranking Google 52

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

BOP Design

AUGUST 19, 2019

Strategies to Build Brand Awareness. Launch a Targeted PPC Campaign. Craft Retargeting Strategies for Website Visitors. Launch a Targeted PPC Campaign. Pay-per-click campaigns run on search engines like Google and Bing are a terrific way to get your brand in front of prospects searching for your products or websites.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . It involves collecting consumer data such as names, email addresses, phone numbers, and other firmographic data. How Does it Work With PPC? Enter database marketing. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You need to make sure these clicks come from users who correspond to the audience you’re targeting.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Valasys

APRIL 27, 2020

Host Webinars to Engage with the customers. Hosting webinars is an impeccable strategy for content marketing during Coronavirus that not just helps to educate the viewers but also keeps them engaged and glued to their screens. Include panel discussions in the webinar to keep the conversations flowing.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Meerkat Marketing

JANUARY 20, 2021

You can be very specific at creating niche audiences to get your message in front of the right audience with LinkedIn Ads without wasting a portion of your budget on a larger group in order to reach them. The accuracy of targeting job titles on LinkedIn Ads is much more accurate than other PPC (pay-per-click) advertising platforms.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Brightedge

JANUARY 23, 2020

Strong lead generation strategies and practices can build businesses, while errors and mistakes can result in poor ROI and countless sales left on the table. Make sure the marketing strategies are built around precise personas and journeys. Your campaigns should have a strategy for bringing people down funnel.

Top of Funnel 59

Top of Funnel Google Lead Scoring Lead Ranking 59

LeadSquared

NOVEMBER 24, 2015

Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit. Due to the number of questions from our enthusiastic audience, we have split them into two posts. Google Ads is your best bet.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

EMagine B2B Blog

MARCH 29, 2018

After you choose amazing assets that will resonate with your B2B tech audience, you have to promote them to generate leads your sales teams will love. PPC) pay-per-click advertising is the perfect way to do it. Recorded Webinars. The path to PPC conversions: . Case Studies. Conduct a keyword analysis. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. pictured: Bart Heideman of @google discussing the publisher’s attribution models.).

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40