Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. SEO impacts the ranking of your content in the search engine results pages (SERPs). According to research, the top three search results on Google get 50% of all clicks. Guest post by Mathew Jade.

SEO 274

SEO Traffic Tips SERP 274

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

Biznology

AUGUST 8, 2017

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP.

Google 138

Google SERP FAQ Paid Search Agency 138

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Improve ranking on Google with local SEO. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Organization 78

Organization Marketing Websites Optimization SERP 78

ClickZ

JUNE 15, 2023

Let SEO drive your blogging strategy Blogging is a great way to capture additional SERP opportunities, including: Featured snippets Featured snippets rank on top of search results, immediately below the ads. Become a knowledge hub to inform buyers and build trust Blogging is not only about expanding your organic search opportunities.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Analyze the Existing SERPs. As you review the SERPs, take notes in all the below areas.

SEO 149

SEO Top of Funnel SERP B2B 149

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 70

Google Lead Ranking SERP Lead Scoring 70

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute).

Paid Content 80

Paid Content Google RSS SEM 80

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. Analyze the First Page of SERPs. So, where do you begin?

SEO 141

SEO Long Tail Marketing SERP Content 141

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. This is the page title that Google shows in the search results. Search engine results pages (SERP). External sites, such as Facebook or Twitter. Brand leverage.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Google Trends. Google Ads Keyword Planner. Google Trends. What is SEM? Best SEM tools. Keywordtool.Io.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

seo.co

FEBRUARY 1, 2023

Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. This means that businesses must add their complete location and details to Google Places. Claim a local listing in Google Places Complete the listing until the profile is 100 percent finished.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Third Party Validation. A Professional Social Media Presence.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 14, 2019

But, for some reason, the content just isn’t being found organically. Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Evaluate Top SERPs. What exactly does this entail? Analyze Keyword Visibility. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page? Here's the breakdown.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. Not only will organic search rankings save money, but they’ll also generate qualified leads, increase engagement, and enhance your brand image. How Organic Search Rankings Save Money Search rankings save money, if you invest in the right kind.

Paid Search Agency 259

Paid Search Agency Paid Content Search Marketing Lead Scoring 259

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. This means that nine pages out of 10 are likely not to receive any organic traffic at all — food for thought.

SERP 74

SERP Optimization Content Keywords 74

RebelMouse

NOVEMBER 29, 2022

Just as it sounds, guest posting is when you have a creator outside of your organization write an article for your site, or vice versa. If your site has backlinks on quality, authoritative websites, they will help your site’s own domain authority and increase your success with organic search. Is this topic saturated in the SERPs?

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google Maps marketing?

Lead Scoring 74

Lead Scoring Lead Ranking Google Ideal Customer Profiles 74

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality.

Case Studies 64

Case Studies Case Study Features Studies 64

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Improving organic search visibility.

SEO 85

SEO Top of Funnel SERP Content 85

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. PageSpeed Insights - A performance checker by Google.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. The Google Algorithm Is a Complete Mystery. Google Hates Pop-Ups.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

KoMarketing Associates

APRIL 20, 2017

B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site. First, you need to calculate how big a role mobile currently plays in bringing organic traffic to your site. Are you looking for more organic conversions? More organic blog views?

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

KoMarketing Associates

JUNE 12, 2018

Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads. 4 Ads at Bottom of SERPs. What’s coming to Google Search?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

AUGUST 30, 2018

Considering how many B2B organizations are relying on their blogs to carry the brunt of their content marketing efforts, understanding target audiences and the blog topics that resonate with them, can be the difference between content marketing success and failure. Google Search Console. Specifically, the Topic Research Tool.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” ” Many people wonder how Google rankings work. On page 2 of Google.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Magisto

JANUARY 13, 2020

From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter. SERP Position 0 ranking. Position zero is the featured snippet block at the top of the Google search results page.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84