KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Branded versus non-branded organic search referrals. 4 Time Saving Tools in Google Analytics.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. You choose exactly when and where your ads are seen. Maximize the productivity of your ad spending?

PPC 100

PPC Paid Search Agency Adwords Tips 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

AUGUST 26, 2014

Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports. Percentage of search traffic from non-branded keyword search referrals.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

ViewPoint

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot.

B to B 120

B to B netFactor Media SEM 120

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? As for things to avoid: Don’t ignore or disregard your analytics. That is your data!

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

KoMarketing Associates

MAY 11, 2012

Sometimes significant technological or organizational factors need to be overcome before SEO can really become a part of the marketing mix. Google Penguin Updates and SEO Shortcuts. Google’s recent Penguin Update comes at a perfect time for a post like this. Google: Search Engine Optimization Starter Guide (PDF).

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 18, 2012

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Brian starts by saying that “companies are not adapting quickly enough.&#

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. You could search with generic words on Google, Yahoo! What comes up?

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Marketing Insider Group

NOVEMBER 30, 2010

But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook. Social Ecosystems: The “innovators&# typically overcome the “incumbents&# in dominance. But she says advertising is back as creative is becoming more relevant.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. Build on traditional campaigns: Consider direct response extensions for mobile devices from traditional campaigns (such as text campaigns from a billboard). Re-purpose existing content for mobile downloads.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

DECEMBER 21, 2010

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Give the Google Content Network another try by John W.

Adwords 20

Adwords Paid Content SEM Google 20

Marketing Insider Group

JANUARY 16, 2020

The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. Google updates its algorithms frequently as new technologies and search patterns emerge and evolve. Don’t be one of those companies!

Paid Search Agency 224

Paid Search Agency B2B Marketing Companies SERP 224

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. What information do they include?

Paid Content 280

Paid Content B2B Marketing SEM Paid Search Agency 280

Only B2B

DECEMBER 16, 2022

B2B lead generation is the process of discovering the appropriate potential clients, enticing them with the correct marketing mix, and eventually filling your sales funnel with those prospects. However, you should also include some dynamic material to balance out your content marketing approach. Let us delve a little further.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Marketing Insider Group

JUNE 30, 2020

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). Why do you produce content? Questions don’t come more basic than this. Words without purpose rarely generate interest.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

KoMarketing Associates

JANUARY 24, 2017

In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.

Organization 120

Organization SEO Practices Best Practices 120

Marketing Insider Group

JULY 27, 2010

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me! My favorite line has to be “Don’t call me! I may have to borrow that.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Target keywords related to your products and services.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. 12. ( V3 Integrated Marketing ). V3 Integrated Marketing ). Search Engine Watch ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

QuanticMind

SEPTEMBER 28, 2016

Panelists explained the ins and outs of Google AdWords Campaign Experiments (ACE), which is being sunsetted, against its replacement, Google Campaign Drafts and Experiments. More importantly, volume of branded search queries on these second-screen devices apparently decreases 50% once the TV gets turned off.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Webbiquity

FEBRUARY 7, 2012

Google attracts more than one billion unique visitors per month. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Anteriad

APRIL 25, 2023

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

KEO Marketing

SEPTEMBER 1, 2017

According to the Content Marketing Institute, 96% of technology marketers use social media content as their primary content marketing tactic. The top five social media platforms for B2B marketers include LinkedIn (94%), Twitter (87%), YouTube (74%), Google+ (62%), and SlideShare (37%).

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48