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Use These Eight Tips to Find Topics for Your WordPress Blog

Scoop.it

It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. Source: Google Trends. Source: Google Search Console.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

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Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

After all, content is the “fuel” that drives the social media engine, right? Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face.

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How Content Made Peloton the Fastest-Growing Company in New York

Contently

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. According to Inc.

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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

Facebook Live lets you co-broadcast with others, much like recording a Google Hangout. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. YouTube Live. Pro: While many platforms fall short on SEO points for users, YouTube Live delivers. Con: It is not searchable.