Scoop.it

MARCH 14, 2024

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. However, if you partner with influencers, you can use their social channels and blogs to target the same long-tail keywords.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Brandpoint

MARCH 13, 2023

Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand. 5 Tips on Writing for SEO ] Keyword research for manufacturing SEO SEO for manufacturing starts with a keyword strategy that focuses on leveraging your strengths and opportunities.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled. Prioritize Long-Tail Keywords. This is also a great place to store long-tail keywords.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Google-approved search terms. Not only are PAA questions excellent long-tail additions to your keyword set, they’re also a great resource for content inspiration.

SERP 61

SERP Keywords Ad Building Stats 61

Content Marketing Institute

OCTOBER 16, 2018

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Long-tail, low competition. Here’s the kicker. JuliaEMcCoy Click To Tweet.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. This can uncover opportunities and gaps in your approach.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Here are some tips for building strategies and creating content to fuel SaaS growth.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. How does Google rank content? Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. This blog post will cover nine SEO-friendly content writing tips to improve rankings.

SEO 87

SEO Tips SERP Content 87

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Actionable Tip: Give new posts or pages a little SEO boost with some paid social. Google will see this increase in attention and take note.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. This is not recommended, however, by Google. Inform Google of Foreign Language Versions of Pages With “hreflang” Tags.

Practices 141

Practices SEO Best Practices Domain 141

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Learn more: 3 Tips on Using SEO to Get Your Small Business Noticed Online.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SalesIntel

AUGUST 7, 2023

Google prefers to provide quick and accurate results to speech-based queries. And you want to be in the top results in SERPs or get into Featured Snippets because Google typically responds to speech-based queries with only a couple of results, either from snippets or from the top of relevant SERPs. seconds or less.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

seo.co

JULY 28, 2020

Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Source: Google Analytics. Will you use a combination of head keywords and long-tail phrases? These pages also serve as material that can rank in SERPs.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Brightedge

NOVEMBER 30, 2021

Analyze SERP Results for Your Primary Keyword. To begin analyzing the search intent of this primary keyword, you should start by searching for your keyword in a search engine to see the top SERP results. After checking your primary keyword in the SERP, you can start to brainstorm keywords to build out your keyword cloud or cluster.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Moz

APRIL 10, 2019

Posted by Dr-Pete On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. Can we isolate deindexing flux? What about dominant intent?

Google 57

Google SERP Long Tail Marketing Domain 57

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. If you can choose the right phrases, then with the appropriate SEO strategy, your content will appear on Google.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. If you can choose the right phrases, then with the appropriate SEO strategy, your content will appear on Google.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Martech

NOVEMBER 10, 2022

Take advantage of these tips and tricks to create quality content that both Google and people will love. It points out the terms that both Google and people expect to find on a page relative to the topic. Highlight SERP features for every keyword. Bonus: Keeping track of your pages’ Google rankings.

Marketing Automation Services 79

Marketing Automation Services Automation Top of Funnel Work Management 79

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. Include Long-Tail Keywords when possible. GMB Features. Business Description.

Features 75

Features Google Optimization Business 75

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Martech Advisor

NOVEMBER 7, 2019

Google recently rolled out the BERT Update to help users search better and to improve (Google) Search understand one in 10 searches in the U.S. What Is the BERT Update For Google Search? What Is the BERT Update For Google Search? This year they rolled out the BERT update for Google Search. in English, for now.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. Do you have a list of competitors’ websites ready? . Focus on your customers first.

SEO 111

SEO FAQ Content Work Management 111

Valasys

DECEMBER 5, 2022

Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). billion searches are made on Google every day. Importance: 3.5 So, stay tuned!

Traffic 52

Traffic Optimization SEO SERP 52

Hubspot

MARCH 3, 2020

And luckily, there’s a lot you can do to tip the scales in your website’s favor. From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. aged 18-24) would go straight to TikTok instead of Google Maps or Search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

accelerate agency

NOVEMBER 3, 2020

High-quality content will help meet real user intent and so please Google. Some of the more complicated Google Analytics tools can help you get a picture of your customer’s interests. If you can choose the right phrases, then with the appropriate SEO strategy, your content will appear on Google.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Moz

FEBRUARY 4, 2021

There's an extremely useful feature in STAT where you can filter a table of keywords to show earned SERP features and specifically answers. Taking a look at STAT's SERP Features tab can help out here. You might want to start investigating which long-tail keywords you could potentially optimize your site for.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Hot tip: A good content and keyword strategy involves striking the right balance. Core web vitals are a set of three user experience metrics Google considers mission-critical. Core Web Vitals.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98