Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. This can uncover opportunities and gaps in your approach.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. Write, Optimize, and Promote. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. Analyze the First Page of SERPs. In the above example, I’ve searched Google for “digital content marketing.”

SEO 141

SEO Long Tail Marketing SERP Content 141

Contently

MARCH 22, 2024

How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. This helps your content gain recognition on SERPs. Promote backlinking. Brainstorm topics and headlines.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. The search is changing as we speak.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

seo.co

JULY 28, 2020

Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Source: Google Analytics. Will you use a combination of head keywords and long-tail phrases? These pages also serve as material that can rank in SERPs.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Adobe Experience Cloud Blog

JANUARY 25, 2018

You already know how important landing within the first ten results of a Google search is. Currently, about 55% of all Google search results contain at least one video. In other words, over half of the page results you see when you search on Google have at least one video embedded within their pages. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

SmartBug Media

AUGUST 27, 2021

Towards the end, we have paid social acting as both a promoter and also a closer. Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Martech Advisor

NOVEMBER 7, 2019

Google recently rolled out the BERT Update to help users search better and to improve (Google) Search understand one in 10 searches in the U.S. What Is the BERT Update For Google Search? What Is the BERT Update For Google Search? This year they rolled out the BERT update for Google Search. in English, for now.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Valasys

DECEMBER 5, 2022

Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). billion searches are made on Google every day. Importance: 3.5 High Search Volume.

Traffic 52

Traffic Optimization SEO SERP 52

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. Include Long-Tail Keywords when possible. GMB Features. Business Description.

Features 75

Features Google Optimization Business 75

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. How does Google rank content? Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Write an email newsletter that provides exclusive content and promotions to subscribers. Specify your copy limits.

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 102

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 102

Valasys

NOVEMBER 27, 2019

Landing pages are also known as “ lead capture pages ”, “ static pages ” or “ destination pages ” & these are the standalone pages engineered to capture leads or promote specific products or services via specifically designed ads. Using Google PageSpeed Insights can help in analyzing whether the website loading time is optimal.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Valasys

JANUARY 23, 2023

PPC advertising is an internet promotion in which the marketer forks up cash each time a potential customer clicks on the ad. Google Ads, the largest Pay Per Click network, shows and searches hundreds of millions of ads daily. Google Ads, the largest Pay Per Click network, shows and searches hundreds of millions of ads daily.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link? This means that Google & Co.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Atomic Reach

MARCH 15, 2019

For example, the insights gained could reveal which content a company should promote and the best ways to do it. As a start, more than 50 percent of internet traffic comes from mobile devices, and many of those gadgets have voice assistant capabilities courtesy of Siri or the Google Assistant. What Could Content Intelligence Show?

Intent 105

Intent Top of Funnel Marketing AI Content 105

accelerate agency

MAY 2, 2020

Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs). In the next couple of sections we’re going to cover five main ways of using social media for SEO: Directing & promoting content. Influencing generic searches & SERPs.

Social Media 52

Social Media SEO Media SERP 52

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Parse.ly

JULY 29, 2021

Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. You’ll be able to do this with three types of content: paid, earned, and owned.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Unbounce

APRIL 10, 2019

Promote Your Content More Strategically. Some B2B companies go all out when promoting their content. This is very easy to overlook when you’re focused on other aspects of your B2B content marketing strategy, but it can help you plan how to promote your content to specific leads and customers depending on which segment they belong to.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Method and Metric

NOVEMBER 6, 2020

His understanding of SEO was that he would get more online sales from ranking better in Google. Google My Business. Ideal candidates for this are your GMB listing, campaigns or promotions, and on your social profiles. SERP performance tracking. Rank well for these long-tail terms and footfall is bound to follow.

SEO 52

SEO Business Ideal Customer Profiles Long Tail Marketing 52

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

The Lead Agency

NOVEMBER 20, 2019

There are various strategic steps you can take to increase your ranking in the local search engine results pages (SERPs) and, consequently, drive more relevant leads. When it comes to local search engine optimisation , establishing a presence on Google My Business is crucial.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Effectiveness Ad Building 48

ClearVoice

JULY 5, 2022

Keywords, by contrast, are the search terms you enter into a search engine like Google. But in the early days of SEO marketing strategy, content creators would “stuff” keywords into their content, repeatedly using the same words to get a better SEO ranking and improve their position on the search engine results page (SERP).

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. If you and Google are metaphorical “best friends,” it gets easier. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. Like keywords typed into Google for a search, YouTube users type in a YouTube keyword or phrase to find relevant video content. Google and YouTube learn from search and click activity.

Tagging 52

Tagging Youtube SEO Optimization 52

Hubspot

NOVEMBER 24, 2017

How recently have you promoted the post in an email? Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? You'll need access to Google Analytics and SEMrush to follow these steps. Go to Google Trends and enter that keyword.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78